TechRadar's best camera of 2025 is back down to a record-low price with this tariff-defying deal

Tariffs have hit the camera industry hard in recent months, but that doesn't mean you still can't find a bargain. In fact, right now you can pick up the incredible Nikon Z6 III for a record-low price in both the US and UK.

For the former, you'll find the body sitting at just $2,196 (was $2,499) at B&H Photo right now, which is an incredible deal considering camera prices have been steadily rising these past few months.

For the UK, you can currently get the Z6 III for just £1,979 (was £2,699), which is a price that beats the previous record by £20. That might not seem like much, but the total saving here is over £700 versus the launch price, which is extremely impressive.

Both these deals make the Nikon Z6 III a great buy if you're looking for a do-it-all full-frame camera that can handle both photography and video duties. The Z6 III is a model that's over a year old now, but it still manages to impress us - so much that we've continued to rank it as the best mirrorless camera for most people.

Nikon Z6 III record-low deals this week

Nikon Z6III: was $2,499 now $2,196.95 at BHPhoto

TechRadar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our Nikon Z6 III review awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at B&H Photo and other retailers.

Also available at Adorama for the same price

View Deal

Nikon Z6III: was £2,699 now £1,979 at Jessops

Over in the UK, you can pick up the Z6 III for just £1,979 - a whopping £700 saving versus the original launch price just a few months ago. This deal is arguably even stronger than the one featured in the US above, so don't hesitate to pick up this outstanding body if you're thinking about upgrading your setup with a powerful full-frame camera.

Available at Wex Video Photo for the same price

View Deal

Our top rated camera of 2025 (so far)

Our Nikon Z6 III review awarded the camera a full five stars out of five, and it's easy to see why. The previous iterations already had superb handling, build quality, and image quality, but Nikon significantly improved the autofocus, which was a common complaint with the first and second-generation Z6 cameras.

The Z6 III also comes with the world's first partially stacked 25.4MP full-frame sensor, which gives it blazingly quick performance at a (relatively) affordable price. That means 120fps burst rates for action photography, 6K video at 60fps, and 4K video at 120fps. For most people, that might be overkill, but the Nikon Z6 III sticks out versus the competition right now for offering such high-end specs at a fair price.