This Samsung S95F OLED TV deal takes it to a record-low ahead of Prime Day – and there's a way to save even more

Samsung S95F OLED Tv deal image with lowest price in white text on purple background

(Image credit: Future)

The price for the Samsung S95F, one of 2025's top elite OLED TVs, has been slashed to a record low. You can now get the 55-inch model for £1,599 (was £2,499) at AO – a massive £900 off, taking its price down to that of a mid-range OLED.

To get this excellent deal, you'll need to join AO's membership scheme, AO Five Star. It costs £39 per year, but it nets you an instant, extra £161 off the Samsung S95F, which is £1,799 for non-members. That's a record-low price in its own right, but who wouldn't want to save even more?

While Amazon Prime Day, which runs from the 7-8th October, has its own TV deals, there aren't many better offers right now than this Samsung S95F deal.

• Check out Amazon's early Prime Day sale

Today's best Samsung S95F Prime Day deal

You can save up to £900 on the Samsung S95F OLED TV at AO. If you're an AO member or want to sign up for a £39-a-year membership, you can net this TV for £1,599. If not, it's £1,799, which is still a record-low price. The S95F delivers a vibrant, colourful picture with realistic detail, as well as a full suite of gaming features and an improved smart TV platform. It also improves on its S95D predecessor's anti-reflection screen by maintaining better black depth.

I awarded the Samsung S95F five stars in my review as I was impressed by its picture quality and features, and how it improved on its predecessor, the Samsung S95D, our 2024 TV of the year.

The S95F's OLED Glare Free 2.0 screen is as effective at eliminating reflections as the S95D's, but its black levels are more accurate, with no sign of black crush, an issue I found with the S95D. The S95F also delivers striking, vibrant colours, 3D-like textures and excellent brightness, especially for an OLED. Its picture really is up there with the best OLED TVs.

The S95F is one of 2025's best gaming TVs as well, offering a full suite of features including 4K 165Hz, AMD FreeSync and Nvidia G-Sync (the latter a first for Samsung), ALLM and HDR10+ gaming. Its ultra-low 9.5ms input lag time delivers a snappy, responsive gaming experience that gamers will be delighted with.

The S95F also looks sleek, with a razor-thin design and a useful external connections box. It delivers decent built-in sound and features the best iteration of Samsung's Tizen smart TV platform to date.

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James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel.

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