My old Google TV's running on fumes, so the Amazon Fire TV Stick 4K Max hitting its lowest ever price for Prime Day is a no-brainer

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Out with the old, in with the new

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(Image credit: Future)

My Google TV is getting on in years and seems to run slower every day. Thankfully, the perfect replacement is available for its lowest-ever price for Prime Day: the Amazon Fire TV Stick 4K Max is down to £39.99 (was £69.99) at Amazon UK. That's a huge 43% saving.

• Shop Amazon's full Prime Day sale

If you're in the US, you don't have to feel left out. The Amazon Fire TV Stick 4K Max has dropped to $39.99 (was $59.99) at Amazon US. That's not the cheapest we've seen it (it's hit $32.99) before, but that's still a 33% saving and one of the lowest prices you'll find all year.

Amazon Prime Day is finishing at midnight wherever you are in the world, so now is your best chance to get the Amazon Fire TV Stick 4K Max for cheap. This is the most advanced version of Amazon's Fire TV Stick, with 4K resolution, Dolby Vision support, and Wi-Fi 6 for faster performance.

Today's best Amazon Fire TV Stick 4K Max Prime Day deal in the UK

Amazon Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max : was £69.99 now £39.99 at Amazon

This deal takes the Amazon Fire TV Stick 4K Max to its lowest ever price of £39.99, a huge 43% off its normal price. This is the most comprehensive version of Amazon's Fire TV Stick range, supporting Dolby Vision and HDR10+, 4K resolution, the Xbox app for streaming games, and Wi-Fi 6 for smoother performance.

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Today's best Amazon Fire TV Stick 4K Max Prime Day deal in the US

Amazon Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max : was $59.99 now $39.99 at Amazon

This deal knocks 33% off the Amazon Fire TV Stick 4K Max, taking it down to $39.99. That isn't quite a record-low price, but it's one of the few times a year you'll get it remotely close to this price. The Fire TV Stick 4K Max supports 4K streaming, Dolby Vision and HDR10+ HDR, Wi-Fi 6 for smoother performance, and supports the Xbox app for cloud streaming.

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I currently have a 2021 Philips OLED TV at home, and it's safe to say the Google TV software is not aging well. With frequent crashes, getting kicked out of streaming apps, vanishing streaming services, and sloth-esque speeds at times, it really is struggling.

Thankfully, Prime Day has arrived just in time, and I can now grab the Fire TV Stick 4K Max for a brilliant price, and as I'm in the UK, it's a record-low deal!

The Amazon Fire TV Stick 4K Max is the most complete version within the Fire TV Stick lineup. It supports 4K streaming, Dolby Vision and HDR10+ used on some of the best streaming services such as Prime Video, Netflix, and Disney Plus, and comes with Wi-Fi 6 built in for faster operation and smooth navigation.

We awarded the Fire TV Stick 4K Max 4.5 stars out of 5 in our review, noting that "it's very speedy" and were surprised "how quick it was for a streaming stick": the opposite of my Google TV! The Fire TV Stick 4K Max is the only stick in the lineup that comes with the Ambient Experience as well, a useful feature if you're looking for something more exciting than a floating logo on screen when your TV goes into screensaver mode.

More of today's best Prime Day deals in the UK

More of today's best Prime Day deals in the US

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James Davidson
James Davidson
TV Hardware Staff Writer, Home Entertainment

 James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel. 

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