Prep for the Super Bowl with these 15 incredible TV deals I've found at Best Buy — shop 4K, QLED, and OLED displays from $80

Super Bowl TV deals 2026
(Image credit: Future)

If you're looking to upgrade your TV in time for this year's Super Bowl, which takes place on February 8, there's never been a better time. Best Buy is running a week-long winter sale, with some incredible TV deals from brands like Samsung, Sony, LG, and Hisense.

Shop Best Buy's full winter sale

As TechRadar's deals editor who specializes in TV deals, I've gone through the retailer's sale and hand-picked the 15 best deals that I recommend for the Super Bowl. I selected a range of 4K, QLED, and OLED displays that have been bestsellers this past year and are highly rated by our experienced reviewers here at TechRadar.

You'll find massive discounts on premium OLED displays, like $1,100 off LG's 65-inch C5 OLED TV, to big-screen budget buys, like Insignia's 75-inch 4K QLED Fire TV on sale for an incredible price of just $449.99.

Shop my full list of recommended Super Bowl TV deals below, and keep in mind that these are limited-time offers and Best Buy's winter sale ends Monday, January 19.

The 15 best Super Bowl TV deals at Best Buy

Insignia 32-inch F20 Series HD Fire TV
Insignia 32-inch F20 Series HD Fire TV: was $129.99 now $79.99 at Best Buy
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Best Buy's cheapest Super Bowl TV deal is Insignia's 32-inch F20 Series Fire TV for just $79.99. The Fire TV features Full HD resolution, DTS Virtual :X Sound for impressive audio, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa – all for under $100.

Insignia 50-inch F50 Series 4K Smart Fire TV
Insignia 50-inch F50 Series 4K Smart Fire TV : was $299.99 now $179.99 at Best Buy
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You can get the best-selling Insignia 50-inch F50 Series 4K TV for an incredible price of $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with Fire OS, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Samsung 55-inch U7900F 4K TV
Samsung 55-inch U7900F 4K TV: was $379.99 now $249.99 at Best Buy
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If you're looking for a budget display to watch the Super Bowl, Samsung's best-selling U7900F 55-inch 4K smart TV for $250 is an excellent choice. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $300, which is an absolute steal.

Toshiba 55-inch C350 4K Fire TV
Toshiba 55-inch C350 4K Fire TV: was $399.99 now $199.99 at Best Buy
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Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a mid-size display to watch the big game, this is an excellent option.

LG 65-inch UA7050 4K UHD TV
LG 65-inch UA7050 4K UHD TV: was $489.99 now $329.99 at Best Buy
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This 65-inch LG 4K TV is a bargain for the size, and it offers excellent value as a basic, budget-friendly TV for watching the Super Bowl. It supports up to 4K resolution, HDR10 Pro, and a Filmmaker Mode for watching movies and shows as directors intended from all the major streaming apps. Once the Super Bowl is over, it offers an easy way to customize gaming settings on PS5 and Xbox with the LG Game Optimizer and GeForce Now for streaming games without a console.

Samsung 65-inch S84F OLED TV (2025)
Samsung 65-inch S84F OLED TV (2025): was $1,999.99 now $899.99 at Best Buy
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Best Buy has Samsung's 65-inch S84F OLED TV on sale for an unbelievable price of $899.99. The S84F OLED TV delivers the perfect contrast of OLED technology, with Samsung's NQ4 AI Gen2 processor making everything beautifully sharp and rich. You're also getting extensive gaming features and Samsung's comprehensive Tizen smart TV system.

Hisense 65-inch QD6 4K TV
Hisense 65-inch QD6 4K TV: was $499.99 now $369.99 at Best Buy
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This is a 65-inch TV from a trusted brand for an amazingly low price. This TV uses QLED tech for big colors, matched with its support for both Dolby Vision and HDR10+ advanced HDR formats. Amazon's Fire TV software ensures it's fully equipped for all streaming needs.

TCL 65-inch A300W NXTVISION Series 4K QLED Lifestyle TV
TCL 65-inch A300W NXTVISION Series 4K QLED Lifestyle TV: was $1,299.99 now $999.99 at Best Buy
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If you're looking for a cheaper version of Samsung's The Frame TV, TCL's Nxtframe TV is a great option, and the 65-inch model is on sale for its lowest price yet. The QLED TV features an ultra-slim design and an off-white bezel that seamlessly blends into your decor, accompanied by a light wood-colored magnetic frame. You can also choose to display content from a curated Art Library or a personal photo gallery mode.

LG 65-Inch C5 OLED TV
LG 65-Inch C5 OLED TV: was $2,699.99 now $1,399.99 at Best Buy
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The 65-inch LG C5 OLED, TechRadar's best-rated TV, is $1,300 off at Best Buy. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

Samsung 65-inch S90F OLED TV
Samsung 65-inch S90F OLED TV: was $2,499.99 now $1,599.99 at Best Buy
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Samsung's 65-inch S90F OLED TV is $900 off at Best Buy. The 2025 S90F OLED TV delivers an outstanding picture, thanks to the quantum dot OLED technology and Samsung's NQ4 AI Gen3 processor. You're also getting extensive gaming features and Samsung's impressive Tizen operating system.

Sony  Bravia 8 II 4K QD-OLED TV (2025)
Sony Bravia 8 II 4K QD-OLED TV (2025): was $3,499.99 now $2,399.99 at Best Buy
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This is a record-low price for the 65-inch model of Sony's flagship 2025 OLED TV, the Bravia 8 II, with a huge $1,100 off. The Bravia 8 II uses a QD-OLED panel that delivers an accurate, natural, and detailed picture, and its powerful built-in sound is better than most TVs. In an extremely competitive TV market, the Bravia 8 II is one of the stand-out models.

Insignia 75-inch QF Series QLED 4K Fire TV
Insignia 75-inch QF Series QLED 4K Fire TV : was $649.99 now $449.99 at Best Buy
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A big-screen QLED display for only $449.99 is an unheard-of price. Insignia's QF Series QLED TV boasts 4K Ultra HD resolution with Quantum Dot technology, delivering bold, vibrant colors and lifelike images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

TCL 75-inch QM5K Mini-LED 4K TV
TCL 75-inch QM5K Mini-LED 4K TV: was $1,199.99 now $699.99 at Best Buy
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This entry-level version of a Mini-LED TV from TCL is an excellent buy at this low price. Newer and more powerful versions are available, but in terms of value for money, this display is incredibly hard to beat. It's a whopping 75 inches, offers a detailed and bright picture, vivid colors, and the intuitive Google TV interface to access top streaming apps. It's a whole lot of TV for a relatively low price.

LG  77-inch B5 4K OLED TV (2025)
LG 77-inch B5 4K OLED TV (2025) : was $2,999.99 now $1,499.99 at Best Buy
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The LG B5 delivers excellent picture quality with bold colors and strong contrast, as well as a full suite of gaming features perfect for modern gaming consoles, with performance to match. This exclusive deal knocks the 77-inch model to a record-low price of $1,499.99 at Best Buy, which is a terrific price for an OLED TV at this size.

LG 77-inch G5 OLED TV
LG 77-inch G5 OLED TV: was $4,499.99 now $3,499.99 at Best Buy
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LG's 77-inch G5 OLED TV has a whopping $1,000 discount at Best Buy, bringing the price down to $3,499.99. In our LG G5 review, we praised it for its powerful brightness and contrast, as well as its ability to look great even in bright room lighting conditions – a rare feat for an OLED TV. The G5 is also great for gaming, featuring 4K at 165Hz, Nvidia G-Sync, and AMD FreeSync Premium support across its four HDMI 2.1 ports. If you’re in the market for a massive OLED TV to watch the Super Bowl, this one is highly recommended.

Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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