Drop what you're doing – LG's C5 OLED TV crashes to its lowest price ever ahead of Prime Day

LG C5 OLED TV Prime Day deal 2025
(Image credit: Future)

It's the Sunday before Amazon's October Prime Day sale, and I've just spotted what might be the best early deal so far.

Amazon has just dropped LG's highly-rated 65-inch C5 OLED TV to an unbelievable price of $1,446.99 (originally $2,696.99). That's a whopping $1,250 discount and the lowest price we've ever seen. It's also an incredible discount for a newly released OLED display.

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The LG C5 OLED TV was released in March of this year and is on track to top our best-rated TV list, surpassing its predecessor, the LG C4. The five-star-rated TV delivers an exceptional picture experience with brighter displays and improved contrast, thanks to LG's Alpha 9 AI processor Gen8. You're also getting impressive sound with a built-in 2.2-channel Dolby Atmos system and LG's webOS 25 smart platform, which includes new AI features.

Keep in mind this is a record-low price, and I can't imagine you'll find a better deal at Amazon's official October Prime Day sale (this Tuesday and Wednesday). Today's discount on LG's C5 OLED TV is available to everyone, unlike Prime Day, which requires a Prime membership to access its deals.

Today's best Prime Day TV deal: LG C5 OLED

LG 65-Inch C5 OLED TV
LG 65-Inch C5 OLED TV: was $2,696.99 now $1,446.99 at Amazon

The best early Prime Day TV deal is LG's 65-inch C5 OLED on sale for $1,446.99. That's a whopping $1,250 discount and a record-low price. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

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Roku  50-inch Select Series 4K Smart TV
Roku 50-inch Select Series 4K Smart TV: was $299.99 now $258 at Amazon

For just $260, you can get Roku's 50-inch 4K smart TV at Amazon's Prime Day sale. For that money, you get 4K resolution with HDR 10 for an impressive picture, plus an enhanced voice remote and the excellent Roku smart TV interface.

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Amazon 50-inch Omni QLED Series 4K Fire TV
Amazon 50-inch Omni QLED Series 4K Fire TV: was $469.99 now $359.99 at Amazon

Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. Today's Prime Day deal on the 65-inch model is just $10 shy of the record-low price.

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Toshiba 55-inch C350 4K Fire TV
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Toshiba 55-inch C350 4K Fire TV: was $399.99 now $199.99 at Amazon

A 55-inch 4K smart TV for under $200 is an unbeatable deal. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a mid-size display, this is an excellent option.

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Amazon 4-Series 55-inch 4K Fire TV
Amazon 4-Series 55-inch 4K Fire TV: was $459.99 now $339.99 at Amazon

This brand-new version of the Amazon Fire TV 4-Series is on sale for only $339.99 - a new record-low price. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.

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Insignia 55-inch QF Series QLED 4K Fire TV
Insignia 55-inch QF Series QLED 4K Fire TV : was $399.99 now $209.99 at Best Buy

Amazon's best Prime Day QLED TV is Insignia's 55-inch QF Series for an incredible price of only $209.99. Insignia's QF Series QLED TV features 4K Ultra HD resolution with Quantum Dot technology, resulting in bold, bright colors and life-like images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

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Samsung 55-inch S90F OLED TV
Samsung 55-inch S90F OLED TV: was $1,997.99 now $1,497.99 at Amazon

Samsung's 2025 S90F OLED TV is now available with a $500 discount on the 55-inch model, reducing the price to $1,497.99. The S90D OLED TV delivers an outstanding picture, thanks to the quantum dot OLED technology and Samsung's NQ4 AI Gen3 processor. You're also getting extensive gaming features and Samsung's impressive Tizen operating system.

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Insignia 65-inch F50 Series HD 4K Smart Fire TV
Insignia 65-inch F50 Series HD 4K Smart Fire TV : was $449.99 now $274.99 at Amazon

If you're looking for a big-screen budget TV, this Insignia 65-inch display is an incredible deal at only $274.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa, allowing you to use your voice to control your TV.

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Amazon  Fire TV Omni Mini-LED 65-inch 4K TV
Amazon Fire TV Omni Mini-LED 65-inch 4K TV: was $1,089.99 now $899.99 at Amazon

This Prime Day deal takes the 65-inch model of the Amazon Fire TV Omni Mini-LED down to a record-low price of $899.99. This TV delivers solid brightness and contrast, along with bold colors, and a ready-to-use out-of-the-box sports mode that means watching sports requires minimal setup. It also features a great selection of gaming capabilities, including 4K, 144Hz, VRR, ALLM, and Dolby Vision support.

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LG  65-inch C4 OLED 4K TV
LG 65-inch C4 OLED 4K TV: was $2,699.99 now $1,396.99 at Amazon

LG's C4 OLED TV is the predecessor to the LG C5, and the 65-inch model is on sale for $1,396.99, thanks to a $1,300 discount. Ranked number one in our best TV guide, the LG C4 boasts exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from NVIDIA.

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Samsung 65-inch S90D OLED TV
Samsung 65-inch S90D OLED TV: was $2,699.99 now $1,397.99 at Samsung

Samsung's 65-inch S90D OLED TV is on sale for $1,397.99, thanks to a $1,300 discount from Amazon. The 2024 OLED display delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience, as well as Dolby Atmos and Object Tracking Sound Lite for premium sound.

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Amazon 75-inch Omni Series 4K Fire TV
Amazon 75-inch Omni Series 4K Fire TV: was $839.99 now $719.99 at Amazon

Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's Prime Day deal brings the 75-inch model to $719.99, thanks to a $120 discount.

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TCL QM6K 75-inch 4K Mini-LED TV
TCL QM6K 75-inch 4K Mini-LED TV: was $999.99 now $749.99 at Amazon

The TCL QM6K offers a QD-Mini LED panel with excellent black levels, high HDR brightness, and a native 144Hz refresh rate. It also has a dedicated game accelerator mode, while the TCL AIPQ Pro processor does a great job of fine-tuning the TV’s picture at all times, so you get the best image no matter what you're watching. Today's Prime Day deal is a record-low price.

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Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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