Nothing lasts forever, and certainly not in the land of Snapchat, the app that first popularized the idea of photos, videos and messages that fade away after a certain number of seconds.
Snapchat has come a long way since its launch in 2012, having recently announced a new in-app gaming service called Snap Games, and even launching its own wearables in the form of the much maligned Snapchat Spectacles.
Of course, Snapchat isn't for everyone, and if you've had enough of the app's impermanent and want to switch to something a little more lasting, deleting and deactivating your Snapchat account isn't difficult to do.
If you want to simply delete the app from your device, just uninstall it like you would with any app.
Snapchat says that "After taking the steps to delete your account, it will first be deactivated for 30 days. While your account is deactivated, your friends will not be able to contact or interact with you on Snapchat."
"After 30 days, your account will be permanently deleted. This means that your account, account settings, friends, Snaps, Chats, Story, device data and location data in our main user database will be deleted."
1. Visit the delete account page
The Snapchat accounts portal is where you need to head for your Snapchat account deleting needs. You can use the browser app on your phone to gain access to it if you don't have access to a computer.
First of all you need to log in using your Snapchat credentials – if you've forgotten them (maybe that's why you're deleting your account) then click the 'Forgot your password?' link to get a reset link sent to your inbox.
This online login is only for managing your account by the way, and you can't look at your trophies or snaps on the web.
2. Recover your username and password
If you've forgotten your username or the email address you registered with Snapchat you can find them both from inside the app. If you tap the ghost icon at the top of the capture screen your username appears (just below your real name) and you can tap the cog icon (top right) to see your email address and other account details.
Assuming you've got all your credentials ready one way or another, enter them into the login page, tick the captcha box to prove you're a real flesh and blood human being, and click the Log In button.
3. Make up your mind about deleting the Snapchat account
Snapchat gives you another chance to change your mind so take a moment and consider whether you can really live without the app in your life.
Note too the details about how the process works - as soon as you complete these steps, your Snapchat account is deactivated, which means other people won't be able to contact you through the app. Another 30 days after that, your Snapchat account is deleted forever, which means your details vanish for good.
That doesn't mean that Snapchat no longer has your data however. The app's support site makes it clear that it "may retain some personal data for certain legal, security and business needs," citing data about any purchases you've made through Snapchat and when you accepted the terms and conditions.
Presuming you're happy to proceed, enter your username and password again (your browser might have remembered them for you) and click 'Continue'.
4. Check for confirmation
You're all done – your account is deactivated. You'll get a confirmation message sent to your registered email address from Team Snapchat explaining what happens next, and reminding you that you've got 30 days if you happen to change your mind.
Because everything is handled over the web, the process is the same whether you're using Snapchat on Android or iOS, but you'll want to remove the Snapchat app from your phone as well (you don't need to log out first).
On iOS, tap and hold the Snapchat app icon then press the cross symbol. On recent versions of Android, tap and hold the app icon and drag it up to the Uninstall button.
5. Changed your mind? Reactivate your Snapchat account
You can bring your Snapchat account back from digital death at any point over the 30-day window by logging back into the app. Your friends list should still be there too.
Launch Snapchat again and you'll notice you've been logged out, even if you didn't uninstall the app in the meantime. Tap Log In, enter your original details (your username might have been remembered for you), and then tap Log In again.
A message appears asking if you want to reactivate your account so tap Yes. Snapchat puts the wheels in motion and if you wait a few minutes then log in again you should be back in Snapchat business (you also get an email when your account is ready to use again).