Xiaomi Mi Mix 2S might not make it to India, but there’s still hope for Mi A2

Xiaomi (opens in new tab)’s never been one to launch their flagship phones in India and now reports apparently say that Lei Jun, co-founder and CEO of Xiaomi, doesn’t think that the Mi Mix 2 (opens in new tab) and India make the ‘best fit’. And, since the earlier flagship didn't do very well in the Indian market, its successor, the Mi Mix 2S (opens in new tab) might not launch in India either. 

According to India Today (opens in new tab), Lei Jun stated, "I think the Mi Mix 2 might not be the best fit for some of the target audiences in India. It uses four-sided curved ceramic body, and 18K gold coating. A lot of these things might not necessarily be suitable for the Indian market."

He followed that up by saying - "Actually, it's a piece of art. The Indian market will still take some time to accept this product. So with regards to whether we should work on the Mix or not, I and Manu shared different (opens in new tab) opinions. I always insist that we should not just blindly take all products to India. That might not be appropriate."

His justification was that the products that Xiaomi brings to India aren’t just for the sake of expanding their portfolio but about making sure they’re popular. This follows from the fact that the Mi Mix 2 wasn’t a that big a hit, thus, the Mi Mix 2S won’t be appreciated either since it’s the successor to the company flagship.

Lei Jun credits the popularity of the Mi Mix 2S in China to its wireless charging feature. According to him, the charging speed is exceeding average expectations and the main boon is the fact that the wireless charging dock is sold at a much cheaper price than the market norm.

"Next year, or the year after, on premium phones, we can introduce wireless charging in India as well," Jun added. 

This basically implies that Xiaomi doesn’t have any plans of launching its flagship models in India for a while. This is not a surprising strategy considering that the Mi Mix 2 and the Mi 5 (opens in new tab), both, did not do nearly as well as Xiaomi’s Redmi series.

If the previous statement seems vague, Lei Jun also said, "Our team has limited bandwidth, so right now there are no plans to bring the Mi Mix 2S to India."

Xiaomi Mi A1

Xiaomi Mi A1

What about Android One phones?

There’s hope yet. The Mi A2 (opens in new tab), the Android One version of the Xiaomi Mi 6X (opens in new tab), may still be landing in India. 

Jun confirmed, "Yes, there’s a plan to bring more Android One devices to India because there are still quite a few users in India who prefer Android One (opens in new tab)."

He also shed light on Xiaomi's future plans, stating, "We need to do things step by step. We already have five successful lines. Our next logical focus would be between 15,000 and 20,000. Then 20,000 and 30,000. Then 30,000 and above."

The Xiaomi brand is mainly known for its budget phones in India. Entry-level phones and mid-range phones are their forte and they know how to take on the competition. They currently have the larger market share (opens in new tab) in the India, toppling over Samsung, as of Q4 2017.

A lot of anticipation has built around the Mi A2 in the past couple of days with Xiaomi releasing (opens in new tab) teasers on Weibo and specification leaks online. It's expected that the phone will launch (opens in new tab) along side the Mi 6X on 25 April. 

Prabhjote Gill is the Senior Journalist at Business Insider India. She covering everything space, tech and defence at Business Insider India. She is also in-charge of allocating stories to junior writers.