Skip to main content
Tech Radar Tech Radar TechRadar The source for Tech Buying Advice
Subscribe
RSS
(opens in new tab) (opens in new tab) (opens in new tab) (opens in new tab)
Asia
flag of Singapore
Singapore
Europe
flag of Danmark
Danmark
flag of Suomi
Suomi
flag of Norge
Norge
flag of Sverige
Sverige
flag of UK
UK
flag of Italia
Italia
flag of Nederland
Nederland
flag of België (Nederlands)
België (Nederlands)
flag of France
France
flag of Deutschland
Deutschland
flag of España
España
North America
flag of US (English)
US (English)
flag of Canada
Canada
flag of México
México
Australasia
flag of Australia
Australia
flag of New Zealand
New Zealand
Technology Magazines
(opens in new tab)
Technology Magazines (opens in new tab)
Why subscribe?
  • The best tech tutorials and in-depth reviews
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$12.99
(opens in new tab)
View (opens in new tab)
  • News
  • Best
  • Reviews
  • Opinion
  • How To
  • Deals
  • More
    • Versus
    • Appliances
    • Audiovisual
    • Cameras
    • Car Tech
    • Computing
    • Coupons
    • Downloads
    • Entertainment
    • Fitness
    • Laptops
    • Phones
    • Smart Home
    • Tablets
    • TVs
    • Wearables
    • About Us
Tech Radar Pro
Tech Radar Gaming
Trending
  • iPhone 15
  • ChatGPT
  • Wordle hints
  • Best phones
  • Best VPN
  • Best air-fryers

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  1. Home
  2. News

Inside Sony Square NYC: a glimpse of the future with PSVR and smart headphones

By Kevin Lee
published 3 August 2016

Join us in a tour of Sony's latest showroom

  • (opens in new tab)
  • (opens in new tab)
  • (opens in new tab)
  • (opens in new tab)
Inside Sony Square NYC

Inside Sony Square NYC

Whether it's Apple, Microsoft or even Razer, it seems like every big tech firm has a retail store these days. Each and everyone one of them is all about one-upping the other and selling as many wares as possible. I mean they're stores after all.

However, Sony is trying to buck the trend with its own space in the heart of New York. Christened the Sony Square NYC, it's less of a store and more of a showroom space designed to take you into the future as prescribed by Sony.

We were invited to for a preview tour of the Sony Square before it officially opens to the public on August 4, so come with us as we take you through the space and everything on display from the experimental prototypes to Sony's cutting edge cameras and virtual reality headset.

Page 1 of 9
Page 1 of 9
Technology meets art deco

Technology meets art deco

Located at the base of one of NY's many art deco towers on the corner of 25th street and Madison Avenue, it looks like any of the other indoor public spaces around the city. But, instead of simply being full of café tables and some nice greenery, this square is decorated with some of Sony's latest devices and even some that aren't on the market yet.

Sony Square NYC

Page 2 of 9
Page 2 of 9
Meet the Google Glass of headphones

Meet the Google Glass of headphones

In fact, the first thing you'll see when you walk through it Sony's latest experiment, Project N from its Future Lab division. First unveiled at SXSW 2016 earlier this March, these are the first pair of headphones that you don't wear on your ears.

Sony Square NYC

Instead, they rest on the base of your neck like a pair of Bluetooth headphones where they create a bubble of sound around your head. If you want a more personal listening experience, Sony has also made a special pair of headphones designed to channel sound waves through your skin.

Sony Square NYC

Aside from the funky design and smart engineering, N is also equipped with voice controls and a camera, making it pretty much the Google Glass of headphones.

Page 3 of 9
Page 3 of 9
The future of wearables

The future of wearables

Project N wasn't the only experimental wearable on the scene. Sony's Fashion Entertainment program also showcased its FES Watch. This concept timepiece is made completely out of e-paper from the watch face to the band, which allows it to take on 24 different designs that involve different shades of gray to completely different patterns altogether.

Sony Square NYC

While the current generation prototype looks a bit too plasticky for our liking, Sony had a few second generation concepts that integrated color. Sony is also looking into implementing the same tech into other fashionable accessories, such as necklaces and handbags.

Page 4 of 9
Page 4 of 9
Learn to program the easy way

Learn to program the easy way

The Sony Square NYC space wasn't just full of the in-house technology either. A few steps away, the Japanese electronics firm had Mesh, a DIY Internet of Things platform, on display. Designed to let anyone create their own smart-connected home setup, users can tie a button switch to anything from a light to an electronic home gardening setup.

Sony Square NYC

There are also handful of other sensors to detect inputs like motion, orientation, brightness and even ambient conditions, like the temperature and humidity.

Page 5 of 9
Page 5 of 9
Sights and sounds

Sights and sounds

Now, we're getting into the gadgets you can actually buy, starting with an uncommon entertainment setup.

Sony Square NYC

Instead of having a giant TV, Sony is showing off one of its smallest projectors. Though the Portable Ultra Short Throw Projector (LSPX-P1) is no bigger than a portable Bluetooth speaker, this teeny little thing can throw an 80-inch screen.

Sony Square NYC

On the audio front, Sony slipped in a few of its hybrid speaker LED lights. It might sound complex, but these noisy bulbs actually screw into any old-fashioned fixture with an E26 socket. From there, you could connect your smartphone or other devices to it through Bluetooth to control what it's playing, how it sounds and all the multi-colored lighting fun you expect from a LED light.

Sony Square NYC

Last but not least, we were impressed by Sony's Glass Sound Speaker, which looks like a fancy lantern but in reality is a 360-degree speaker that actually creates crystal clear sound. It's an impressive feat of engineering in that it actually uses the glass tube as a tweeter, while lows come out of the small metal cap on top and there's a two-inch subwoofer located near the base.

Page 6 of 9
Page 6 of 9
Game on

Game on

Gaming is practically Sony's biggest moneymaker right now, and it's no surprise to see to see a couple of PS4 stations set up along the wall.

Sony Square NYC

Sony has also setup a PlayStation VR station, letting you try out Sony's take on virtual space. It's one of the few places you can actually give PSVR a test drive since it has only recently started popping up at BestBuy and GameStop locations.

  • Check out the best PlayStation VR deals
Page 7 of 9
Page 7 of 9
Shutterbug's delight

Shutterbug's delight

And, in case you fancy yourself as a photography buff, Sony is also showing off its latest line of cameras from the smallest RX100 Mark IV to the top dog A7R Mark II. Along the back wall, you'll also find a set of Sony's lenses which you can gawk, touch, use and even rent out for the day.

Sony Square NYC

Don't forget to admire the all the artwork by professional photographers shooting with Sony gear that's been hung on the walls while you're at it.

Page 8 of 9
Page 8 of 9
The show goes on

The show goes on

As we mentioned before, the Sony Square NYC space will officially open to the public on August 4, so head on down to 25 Madison in Manhattan if you get the chance. This also won't be the permanent showcase for long, either.

Steven Fuld, Senior Vice President of Sony Corporate Marketing explained that they plan on changing up the space every four to six weeks with a whole new theme, layout and different products.

  • Unfortunately, Sony's latest flagship smartphone isn't as impressive
Page 9 of 9
Page 9 of 9
  • (opens in new tab)
  • (opens in new tab)
  • (opens in new tab)
  • (opens in new tab)
Kevin Lee
Kevin Lee
Social Links Navigation

Kevin Lee was a former computing reporter at TechRadar. Kevin is now the SEO Updates Editor at IGN based in New York. He handles all of the best of tech buying guides while also dipping his hand in the entertainment and games evergreen content. Kevin has over eight years of experience in the tech and games publications with previous bylines at Polygon, PC World, and more. Outside of work, Kevin is major movie buff of cult and bad films. He also regularly plays flight & space sim and racing games. IRL he's a fan of archery, axe throwing, and board games.


See more World of tech news
More about world of tech
Discover Samsung Event 2023 header

The best deals on 4K TVs, phones and more from the Discover Samsung sale

Steelcase Gesture in grey upholstery on a rug beside a floor lamp and potted plant

Steelcase Gesture review

Latest
A demon being shot with a cool gun in Metal: Hellsinger

This slept-on Xbox Game Pass shooter just got an expansion you won't want to miss

See more latest ►
Most Popular
Watch out - that Tor browser install could just be malware

By Sead FadilpašićMarch 30, 2023

Intel plans a 144-core CPU but you probably won’t be able to buy it anyway

By Desire AthowMarch 30, 2023

Marvel's Wolverine: everything we know about the PS5 exclusive so far

By Vic HoodMarch 30, 2023

Wonder Woman game: everything we know so far

By Cat BussellMarch 30, 2023

Netflix's Scott Pilgrim TV show reunites the film's cast – and I couldn't be happier

By Tom PowerMarch 30, 2023

The White House is sending millions to countries hit by major cyberattacks

By Sead FadilpašićMarch 30, 2023

Foldable phones are set for some major growth

By Sead FadilpašićMarch 30, 2023

Google is making sure its ads are actually worth clicking on

By Craig HaleMarch 30, 2023

It looks like PSVR 2 probably won't outsell its predecessor

By Rhys WoodMarch 30, 2023

The FDA now requires medical devices be secured against cyberattacks

By Craig HaleMarch 30, 2023

HBO Max's streaming successor will be revealed very soon

By Tom PowerMarch 30, 2023

  1. Best Xbox Series X accessories
    1
    The Xbox Series X receives visual update, but not the one we've been waiting for
  2. 2
    Apple TV 4K gets promised Quick Media Switching feature to eliminate 'HDMI bonk'
  3. 3
    Leaked screenshot could be an early glimpse of the Windows 12 desktop
  4. 4
    ChatGPT has passed the Turing test and if you're freaked out, you're not alone
  5. 5
    Microsoft’s mission to make Windows 11 worse continues with ads in the Start menu
  1. Apple TV 4K 2022 and Siri remote on white background
    1
    Apple TV 4K gets promised Quick Media Switching feature to eliminate 'HDMI bonk'
  2. 2
    Windows 12’s RAM demands could spell doom for older PCs
  3. 3
    Microsoft’s mission to make Windows 11 worse continues with ads in the Start menu
  4. 4
    ChatGPT has passed the Turing test and if you're freaked out, you're not alone
  5. 5
    OPPO Find N2 Flip is here to disrupt the Indian foldable smartphone market
Technology Magazines
(opens in new tab)
  • ●
Technology Magazines (opens in new tab)
  • The best tech tutorials and in-depth reviews
From$12.99
(opens in new tab)
View (opens in new tab)

TechRadar is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site (opens in new tab).

  • About Us (opens in new tab)
  • Contact Future's experts (opens in new tab)
  • Contact Us (opens in new tab)
  • Terms and conditions (opens in new tab)
  • Privacy policy (opens in new tab)
  • Cookies policy (opens in new tab)
  • Advertise with us (opens in new tab)
  • Web notifications (opens in new tab)
  • Accessibility Statement
  • Careers (opens in new tab)

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.