Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service. This year, it takes place in the US, UK and many other countries over 23-26 June 2026 — which means it's about to get going very soon.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day — it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and took place over as many as six days in Australia and Singapore. In 2026 it will again last for four days in the US and UK. In recent years Amazon has also run a second Prime Day event in October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Bambu Lab 3D printer deals — Missed out on Prime Day? Our top-tested pro and budget machines are still cheaper than anything on Amazon anyway
Prime Day We've tested all the top Bambu Lab 3D printers. These are the best prices right now (and no, they're not on Amazon).
GMKtec's K13 mini PC is 'a thoughtfully engineered slice of modern computing' that just hit its lowest ever price with 43% off for Prime Day
Prime Day Our tests showed this mini PC was perfect for AI devs, content creation, and getting down to business. And now, it's just $540.
Away luggage Prime Day deals: best picks before the sale ends
Away’s luggage is up to 25% off during Prime Day, including carry-ons I’ve used for years, making it a strong last-chance chance to save before the sale ends.
Amazon Prime Day home office deals 2026
Prime Day Last chance to save before the Amazon sale ends.
I've hand-picked the best last-minute Prime Day deals at Amazon UK — 105+ offers on TVs, appliances, wearables, gaming, and top tech gadgets I'd buy before the sale ends
With this year's Amazon Prime Day sale set to end at midnight, I've rounded up over 100 of the best deals that are genuinely worth buying before they sell out.
It's your last chance to save on Lego Star Wars sets this Prime Day
Prime Day is almost over, but you can still save on some of the best Lego Star Wars sets, including R2-D2, C-3PO, Chopper, battle packs, and starfighters.
Prime Day just slashed OLED TV prices to Black Friday lows —save up to $1,600 from Samsung, LG, and Sony
This year's Prime Day OLED TV deals are better than Black Friday, and I'm rounding up the best deals, with up to $1,600 off from Samsung, Sony, and LG.
It's your last chance to get record-low prices on Amazon Fire TV Sticks — don't miss out!
Don't miss lowest-ever prices on Fire TV Sticks, or on the new Ember Artline TV.
Last day of Prime Day Lego deals – 71 deals worth snapping up
Fresh price drops and returns to previous all-time lows
Somehow Samsung's 55-inch The Frame QLED TV is still in stock and on sale for just $697.99 for Prime Day — get it before the sale ends tonight
I can't believe this Prime Day deal is in stock, and it's ending soon — Samsung's 55-inch The Frame QLED TV is on sale for a record-low price of just $697.99.