I've never heard K-pop band BTS, but I'm desperate for their Samsung Galaxy S20 Plus

Samsung BTS Edition
(Image credit: Samsung)

BTS are one of the biggest bands in the world right now, but until Samsung officially announced that it was releasing a special Samsung Galaxy S20 Plus, I’ve never really cared about the global K-pop sensation. Now, though, I’m suddenly a massive fan – well, of the BTS Edition phone at least... 

In fairness, I’ve always been a sucker for special editions. I’m one of the five foolish people who bought the absolutely hideous gold Dolce & Gabbana Motorola Razr when it came out, which was endorsed by old golden balls himself, David Beckham. 

I also remember buying the blood-red Resident Evil 5 Xbox 360, and subsequently traded it in for a less obnoxious version later down the line as it wasn’t as appealing in person (go figure).

This special edition, though, promises to be different. Not only does Samsung’s collaboration with BTS make perfect sense – these guys are an absolute phenomenon – but the Purple Haze finish is undeniably gorgeous. Just look at it!

Samsung Galaxy S20 Plus

(Image credit: Samsung)


Sure, the phone comes with a load of BTS-themed extras that are utterly superfluous to a non-fan like me – I can’t envision myself putting a poster of BTS up on my wall anytime soon. 

But I can overlook all of that for the head-turning beauty of the Samsung Galaxy S20 Plus BTS Edition. From the cute little heart in the camera array, and tasteful logo design that doesn’t scream “I love BTS” to every passerby, this is a phone I could proudly use in public.

Samsung is also giving its Galaxy Buds Plus the BTS treatment, and again, the end result transforms a drab product into something that suddenly feels like a must-have purchase. With a slightly deeper shade of purple that’s more akin to the Nintendo GameCube (high praise indeed), I’d proudly shove these wireless buds in my ears.

Oh, you could be mine

The Samsung Galaxy S20 Plus 5G BTS Edition is available via Samsung’s US website but we've also received confirmation that the iconic purple heart design is coming to the UK. There's no word on pricing yet, however.

“We’re excited to be teaming up with global superstars BTS, to launch the Galaxy S20+ and Galaxy Buds+ BTS Edition here in the UK,” said Sharon Hegarty, IM marketing director of Samsung Electronics UK. “The iconic purple heart Edition will add to our growing S20 and Buds+ family, and we hope it will bring joy and entertainment for BTS fans around the world." That’s a boon  for the European branch of the BTS army, then, which I’m clearly now conscripted to. 

If you’re in the US and UK and love the BTS Edition of the Samsung Galaxy S20 Plus, the phone is available to pre-order on June 19 and will be widely available from July 9. You can also grab the Samsung Galaxy Buds Plus as well and get a free charging plate if you pre-order.

Adam Vjestica

Adam was formerly TRG's Hardware Editor. A law graduate with an exceptional track record in content creation and online engagement, Adam has penned scintillating copy for various technology sites and also established his very own award-nominated video games website. He’s previously worked at Nintendo of Europe as a Content Marketing Editor and once played Halo 5: Guardians for over 51 hours for charity. He is now an editor at The Shortcut.