I’ve covered Super Bowl TV sales for 8 years — these are the deals I’d actually buy on 4K, QLED, and OLED displays

The LG C5 OLED is TechRadar's best-rated TV, and Best Buy has the 65-inch model on sale for $1,399.99, thanks to a whopping $1,300 discount. Perfect for watching the Super Bowl, the five-star OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

The TCL QM6K delivers excellent value, with bright mini-LED and contrast-rich pictures for the money, plus a packed suite of gaming features including 4K 144Hz, VRR, and Dolby Vision gaming. It's our pick for the best cheap big-screen TV, and this Super Bowl deal from Amazon knocks the 75-inch model down to $798.99, $200 off its already great value full price.

There's $1,000 off the 65-inch version of Samsung's latest and greatest OLED TV for the Super Bowl. It's the TV we awarded a full five stars in our Samsung S95F review for its excellent overall picture quality, brightness levels, and vivid colors. An anti-reflection screen makes it well-suited to bright rooms and multiple viewing angles, while gamers will appreciate the four HDMI ports, VRR, and low input lag for a smooth, responsive experience on current-gen consoles.

If you're just looking for a cheap big-screen TV to watch Super Bowl Sunday, Best Buy has the popular 75-inch Toshiba C350 4K Fire TV for an incredible price of $449.99. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a big display, this is an excellent option.

Samsung's U7900F Crystal TV is a best-seller here at TechRadar, and you can find the 70-inch model on sale for an unbelievable price of just $399.99. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $400, which is an absolute steal.

The LG B5 delivers excellent picture quality with bold colors and strong contrast, and is ranked our best budget OLED display in our best TV guide. This exclusive deal knocks the 77-inch model to a record-low price of $1,499.99 at Best Buy, which is a terrific price for an OLED TV at this size.

Best Buy has Samsung's 65-inch S84F OLED TV on sale for an unbelievable price of $899.99. The S84F OLED TV delivers the perfect contrast of OLED technology, with Samsung's NQ4 AI Gen2 processor making everything beautifully sharp and rich. You're also getting extensive gaming features and Samsung's comprehensive Tizen smart TV system.

Samsung's S90F OLED TV earned five stars in our review, and the 65-inch model is $1,100 off. The S90F OLED TV delivers an outstanding picture, thanks to the quantum dot OLED technology and Samsung's NQ4 AI Gen3 processor. You're also getting extensive gaming features and Samsung's impressive Tizen operating system.

The LG C5 OLED is TechRadar's best-rated TV, and Best Buy has the 65-inch model on sale for $1,399.99, thanks to a whopping $1,300 discount. Perfect for watching the Super Bowl, the five-star OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

There's $1,000 off the 65-inch version of Samsung's latest and greatest OLED TV for the Super Bowl. It's the TV we awarded a full five stars in our Samsung S95F review for its excellent overall picture quality, brightness levels, and vivid colors. An anti-reflection screen makes it well-suited to bright rooms and multiple viewing angles, while gamers will appreciate the four HDMI ports, VRR, and low input lag for a smooth, responsive experience on current-gen consoles.

This is a record-low price for the 65-inch model of Sony's flagship 2025 OLED TV, the Bravia 8 II, with a huge $1,100 off. The Bravia 8 II uses a QD-OLED panel that delivers an accurate, natural, and detailed picture, and its powerful built-in sound is better than most TVs. In an extremely competitive TV market, the Bravia 8 II is one of the stand-out models.

Amazon's Super Bowl sale has the 2025 Sony Bravia 5 OLED TV at a record-low price of $898. The Bravia 5 delivers an outstanding picture with bright colors and deep contrast thanks to Mini LED backlight and Sony's XR Cognitive Processor. PlayStation 5 fans will also appreciate features such as Auto HDR Tone Mapping and Auto Genre Picture Mode, which enhance the gaming experience.

Samsung's QN90F is TechRadar's pick for the best bright TV for daytime sports, and the retailer has this massive 85-inch model on sale for $2,299.99 - a record low price. This Neo QLED TV features mini LEDs and Samsung's Glare-Free 2.0 technology, allowing you to view it from nearly any angle. Paired with high brightness and punchy colors, this makes it a great pick for Super Bowl Sunday.

If you're just looking for a cheap big-screen TV to watch Super Bowl Sunday, Best Buy has the popular 75-inch Toshiba C350 4K Fire TV for an incredible price of $449.99. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a big display, this is an excellent option.

If you really want to impress the crowd at your Super Bowl party, Samsung's stunning 75-inch The Frame Pro QLED TV is $1,200 off at the retailer. The Frame Pro enhances the impact of the popular lifestyle TV by replacing a standard QLED screen with a Neo QLED panel that incorporates Mini LEDs for a more compelling viewing experience. It also offers a higher refresh rate and comes with a Wireless One Connect box. Still, it shows works of art when off and is finished with an anti-reflective coating.

The TCL QM6K delivers excellent value, with bright mini-LED and contrast-rich pictures for the money, plus a packed suite of gaming features including 4K 144Hz, VRR, and Dolby Vision gaming. It's our pick for the best cheap big-screen TV, and this Super Bowl deal from Amazon knocks the 75-inch model down to $798.99, $200 off its already great value full price.

Samsung's U7900F Crystal TV is a best-seller here at TechRadar, and you can find the 70-inch model on sale for an unbelievable price of just $399.99. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $400, which is an absolute steal.

If you're looking for a cheaper version of Samsung's The Frame TV, TCL's Nxtframe TV is a great option, and the 65-inch model is on sale for its lowest price yet. The QLED TV features an ultra-slim design and an off-white bezel that seamlessly blends into your decor, accompanied by a light wood-colored magnetic frame. You can also choose to display content from a curated Art Library or a personal photo gallery mode.

The Hisense U75Q packs a long list of features, including 4K 165Hz and VRR for gaming, as well as high brightness levels and strong picture quality in an affordable package. Thanks to Amazon's Super Bowl sale, its 55-inch model has dropped to $579.99, an impressive 37% off, which is worth checking out.

If you're looking for a mid-size budget display to watch the big game, Amazon has Roku's best-selling 55-inch 4K smart TV for just $248. For that money, you get 4K resolution with HDR10 for an impressive picture, an enhanced voice remote, and the excellent Roku smart TV interface.

This 55-inch LG 4K TV is a bargain for the size, and it offers excellent value as a basic, budget-friendly TV for watching the Super Bowl. It supports up to 4K resolution, HDR10 Pro, and a Filmmaker Mode for watching movies and shows as directors intended from all the major streaming apps. Once the Super Bowl is over, it offers an easy way to customize gaming settings on PS5 and Xbox with the LG Game Optimizer and GeForce Now for streaming games without a console.

This is a 55-inch TV from a trusted brand for an amazingly low price. This TV uses QLED tech for big colors, matched with its support for both Dolby Vision and HDR10+ advanced HDR formats. Amazon's Fire TV software ensures it's fully equipped for all streaming needs.

You can get the best-selling Insignia 50-inch F50 Series 4K TV for an incredible price of $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with Fire OS, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

A mid-size QLED display at only $230 is unheard-of. Insignia's QF Series QLED TV boasts 4K Ultra HD resolution with Quantum Dot technology, delivering bold, vibrant colors and lifelike images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

While it lacks a mini-LED panel, Samsung's The Frame TV is still one of the best lifestyle TVs and among the most aesthetically pleasing on the market. Here, the 43-inch QLED panel looks great for general watching with punchy colors, but it's also finished with anti-reflection coating that makes viewing art or photos an experience that can't be beat. Just like any other Samsung TV, you get Tizen out of the box for easy access to streaming services.

This brand-new version of the Amazon Fire TV 4-Series is down to just $199.99 for the 43-inch model. The 4K display supports HDR 10+, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa.

Our cheapest Super Bowl TV deal is this 32-inch Insignia HD smart TV on sale for just $69.99 - a price unheard of. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom, and while the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built in and an Alexa voice remote.

Our audio experts can't recommend the Sony HT-S100F soundbar enough. For just $98, you get clear, expansive sound with a sleek design. This model is supremely easy to set up, uses Sony's virtual surround sound processing, and even bundles a classy remote in the box. Talk about bang for your buck.

Here's an under-$100 soundbar from a reputable brand like Samsung. The B-Series HW B400F delivers full, balanced sound, and the included Samsung remote lets you control your TV and soundbar with a single device.

The Sony Bravia Theater Bar 6 is $200 off at Best Buy's Super Bowl sale. When we tested it, we highlighted the soundbar's excellent audio performance, highly tunable sound, and a broad set of smart features. At less than $500, you're getting booming bass from the wireless sub and crystal-clear sound from the main bar, which combine to elevate your viewing experience.

The Sony Bravia Theater 6 delivers weighty, room-filling bass thanks to its three front-firing speakers, two rear speakers, and included subwoofer. Today's deal from Amazon is just $30 shy of the record-low price.

Samsung's HW-Q990D is one of the very best Dolby Atmos soundbars you can buy, and right now you can get it for $976.99, thanks to $1,000+ in savings. While still pricey, you get a lot of audio for your money: it's an 11.1.4-channel system with Bluetooth and Wi-Fi, digital assistant integration, and Samsung's Q-Symphony sound. At full price, it deserved the full five stars; at this price, you can add a sixth star to the rating. It's that good.