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Adorama’s Sony sale includes record-low prices on the A7R V, A7 IV, a7C II, and more
Several of our favorite models have excellent deals today
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The specialist retailer Adorama is hosting a huge 'Sony Alpha April sale' this week, with price cuts of up to $900 across a wide range of the brand's popular mirrorless cameras. If you were thinking about that next upgrade, or perhaps picking up a new camera as the weather improves, now's a great opportunity to score a record-low price.
I've been scanning through the listings today, and I've spotted great discounts on the A7R V, the A7 IV, and the a7C II — all favorite models here at TechRadar.
Just below, you can check out today's best Sony deals at Adorama, starting at $849 for the still-great (and affordable) a6400. Where applicable, I've made sure to point out the record-low prices for these models. In general, most of these are prices we've seen before, and they match previous prices from Black Friday and other sales events.
Note that the Adorama Sony sale is due to end on April 26, so there are a few days to consider these deals. We'll probably see similar price cuts over the upcoming Memorial Day sales, but those are still a few weeks away at time of writing.
Today's best Sony camera deals
The Sony Alpha a7R V is our current top pick for professional stills photographers, although anyone with a penchant for resolution will marvel at its incredible 61MP sensor. While you'll need some high-level glass to truly harness the full resolving power of the A7R V, its handy eight-stop image stabilization and tracking autofocus make it a superbly usable camera for landscape, product, or studio work. Today's price at Adorama brings the body right down to its lowest ever price, too.
Read our Sony A7R V review
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The A7 IV is no longer the latest flagship hybrid from the brand, but we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at its lowest-ever price.
Read our Sony A7 IV review
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The Sony a7C II combines a svelte, travel-friendly form factor with stunning autofocus and an excellent 33MP full-frame sensor. If you're looking for a lightweight hybrid full-frame camera that can handle both photography and offer a decent level of video specs, then the a7C II is a great choice. Today's deal brings this 2023 body back down to the previous record-low price.
Read our Sony A7C II review
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The Sony A6400 is an older model now, but it's a good choice if you want something lightweight on a budget. With a 24MP APS-C sensor, lenses are subsequently more compact with this body, although you're still getting great image quality and decent autofocus. While primarily a stills camera, the A6400 can still shoot detailed 4K/30p video, making it a good hybrid choice overall.
Read our Sony Alpha A6400 review
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The Sony ZV-E10 II is a highly appealing vlogging tool for budding YouTubers or videographers. It features the same 26MP APS-C sensor as the Sony A6700 and Sony FX30, along with a fast 759-point phase-detection autofocus system. Video is obviously the main focus here, with support for 10-bit 4K/60p 4:2:2 recording, plus the option to load custom LUTs for added creative control. While you can still shoot stills, the lack of an EVF makes the ZV-E10 II a less appealing option for photographers.
Read our Sony ZV-E10 II review
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Alex is TechRadar's retail editor, specializing in buying advice and general tips on how to save our readers as much cash as possible. He's covered major retail events in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.
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