My Black Friday action cam deal pick isn't a GoPro – it's this superb DJI model

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Action cam shoppers on a shoestring should look no further

DJI Osmo Action 4 camera on a green background with Black Friday deals text overlay
(Image credit: DJI)

If you're on a shoestring but still hoping to bag a superb action camera, then I have the Black Friday deal for you: the Osmo Action 4 Essential Combo for just $209 at Amazon (was $299) in the US, or the Osmo Action 4 Essential Combo for £159 at Amazon (was £279) in the UK.

Yes, DJI has since released the Osmo Action 5 and Osmo Action 6, but its product launches are so regular that cameras two iterations back, such as the Osmo Action 4, are still worth recommending today. After all, the Action 4 is only two years old and shoots some of the crispest 4K video you'll get from a tiny action cam, supported by some of the best waterproofing in the business – trust me I've personally tested it.

Deals picked by
Tim Coleman
Deals picked by
Tim Coleman

I joined the TechRadar team as Cameras Editor three years ago, and since then I've covered every DJI product launch and Black Friday / Amazon Prime Day sale. I've personally reviewed multiple DJI action cams, including the Osmo Action 4, as well as rival models from GoPro and Insta360. I know which are the best action cams, and what are genuinely good deals.

Today's best DJI Osmo Action 4 deals

DJI Osmo Action 4
DJI Osmo Action 4: was $299 now $209 at Amazon

Despite being superseded by 5th and 6th generation models, the Osmo Action 4 packs many of the same features for a lower price, and is still a seriously capable action camera with 4K video and waterproofing up to 18m. The Standard Combo is down to $209 – not quite matching the previous lowest price of $199 from earlier this week. Meanwhile, the Adventure Combo is $309.

View Deal
DJI Osmo Action 4
DJI Osmo Action 4: was £279 now £159 at Amazon

I reckon this is the best action camera deal for Black Friday 2025 so far – just £159 for the Standard Combo. That beats the previous low price of £175. The Adventure Combo is also on sale for £259 (was £379) – that's another record-low price for a bundle which includes two additional batteries and charging case.

Price check: £165 at Argos

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DJI Osmo Action 4 camera on a beach rock

A photo I took of the Osmo Action 4 during my in-depth review, while on a beach during vacation. (Image credit: Future)

Why am I recommending an action cam that is two iterations old? Naturally, price is a factor – there are huge discounts on DJI's former flagship action cam so it can be had for much less than the Action 5 Pro and recent Action 6. And at two years old, it's actually not that old at all, and still measures up well today.

I was deeply impressed by the 4K-shooting action cam, as you can see in my DJI Osmo Action 4 review. In fact, I also wrote about why it's my favorite camera to take on vacation and it consequently secured a spot in my best action cameras guide, until it was replaced by its successor.

The fact that it went up against the GoPro Hero 12 Black and Insta360 Ace Pro back then, with better 18m waterproofing and a larger image sensor for better low-light performance, and those cameras are still much pricier today, says it all really – you won't get a better action cam for the money.

Still, if you'd like to find more options, I've included a couple of 360 camera deals below which are likewise older models that have been heavily discounted for Black Friday.

Other cheap action cam deals

Insta360 X3
Insta360 X3: was $299.99 now $229.99 at Amazon

The X3 is now two generations old and tops out at 5.7K video, whereas its successors can shoot 8K. However, don't write the X3 off – its still an excellent 360 camera, with the same powerful Insta360 image stabilization, 33ft / 10m waterproofing, bullet time and time shift modes, editing software and handy accessories. This is still a better camera than Akaso's 360, and my top budget pick.

You can grab the same price at the Insta360 store.

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GoPro Max
GoPro Max: was £349 now £149 at Amazon

I couldn't believe my eyes... £200 off the six-year-old GoPro Max makes it the UK's most affordable 360 camera. Despite its age, the Max still performs well, shooting crisp 5.3K 360 video, and is an excellent value pick with this huge price cut. Naturally, it is directly compatible with GoPro's vast range of accessories. If you're serious about a 360 camera, though, you might want to consider the GoPro Max 2 instead, now available for £349 at Amazon.

View Deal

More Black Friday deals in the US

More Black Friday deals in the UK

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Timothy Coleman
Timothy Coleman
Cameras editor

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other. 


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