Apple Watch Black Friday deals: what to expect in this year's sales

Deals
By Matt Evans
last updated

Apple Watch Black Friday deals are coming soon

Apple Watch Black Friday deals
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The 2023 Apple Watch Black Friday deals aren’t far away - they’ll be here in less than two months, in fact. If you’re in the market for a cheap Apple Watch, there’s still plenty of time to make a plan, decide on which Watch is right for you, and ensure you’re in the best position to grab it once the sales start. 

The Black Friday deals sales event officially takes place on November 24 this year, lasting until Cyber Monday on November 27. Last year, we had discounts on then-new devices such as the Apple Watch Series 8, so it’s not out of the question that we’ll see discounts on the recently-released Apple Watch Series 9 and Apple Watch Ultra 2. 

Alongside iPhones, Apple Watches are some of the most popular gadgets around during the Black Friday season - a recent holiday shopping report from Adobe identified smart watches as one of the most popular types of products bought on Cyber Monday last year, and Apple Watches are always the most popular smartwatch to own overall, by a significant margin. 

That’s where we come in. With our guidance, you can navigate the sales, log onto the right place at the right time, and snap up a smartwatch for less. We’ve listed everything you need to do your research, such as the best websites to check, sales dates, and what to expect based on last year’s best discounts. And of course, if you want to read all our Apple Watch reviews to figure out which one is right for you, your next port of call should be our guide to the best Apple Watch.

Today's best Apple Watch Black Friday sales

We won’t see official Apple Watch Black Friday sales until at least mid-October. However, these are your best options if you want to browse for a good deal now, in both the US and UK:

US Apple Watch sales: 

UK Apple Watch sales:

Frequently Asked Questions

When will the best Black Friday Apple Watch deals start in 2023?

As mentioned above, the Black Friday deals officially kick off on Friday November 24, lasting over the weekend until Cyber Monday, November 27. 

However, that’s rarely the whole story. Just like previous years, we’re expecting early Apple Watch Black Friday deals to crop up beforehand, potentially arriving as early as October. Given that a second Amazon Prime Day sale is happening on October 12-14, we know the deals are going to start coming thick and fast sooner than ever.

Of course, this just means more opportunity to bag a Black Friday Apple Watch deal and get the watch you want at a lower price. It pays to shop smart, especially as Apple don’t often hand out discounts.

Where will the best Apple Watch Black Friday deals be?

You’ll find all the best Apple Watch Black Friday deals right here, of course. We’ll be keeping track of all the best deals around the web and updating this page with anything we find, so check back here nearer the time if you’re looking for a cheap Apple Watch. Based on previous years, these are a few of the retailers to look out for:

US Apple Watch sales:
Amazon: Where some of the best Apple Watch discounts are always found
Apple: Straight to the source, with small discounts usually available
Dick’s Sporting Goods: Good discounts on sports watches, including Apple
Target: Deals on Apple Watch SE and more
Best Buy: Save on Apple Watches both current and older
Walmart: Usually great price cuts on last year’s watches

UK Apple Watch sales:
Amazon: Save on lots of Apple Watcheshe
Very: Save on lots of Apple goodies, including watches
Currys: Lots of smartwatch and iPhone savings
Three: Get Apple Watch outright, or on contract
Argos: Find the Argos Apple Watch store here
John Lewis: Discounts on new and older Apple Watches

What Black Friday Apple Watch deals do we expect to see in 2023?

Last year, we got some decent discounts on the then-new Apple Watch Series 8 and Apple Watch SE 2, so expect to see some small price cuts on this year’s brand-new Apple Watch Series 9. There weren’t many discounts on the Apple Watch Ultra worth shouting about, so don’t expect much on the Apple Watch Ultra 2.

Instead, we’re excited to see more significant cuts on the Series 8, as prices are slashed so retailers can get rid of their older stock. With the Series 9 being so similar to the 8 in so many ways, this is the watch to, well, watch out for if you’re looking for lower prices on a flagship Apple device. 

Last year's deals

Below, you can find a selection of example deals from last year. Note there are no live links, as all these deals have now ended. 

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Apple Watch SE (2022, LTE): Free (with contract) was $299
If you were planning on buying a connected Apple Watch to go with your phone, AT&T will give you a second Watch, an Apple Watch SE, for free. You need to connect both watches to the network and pay for them on an installment plan, but even if you quit early you've still saved a bundle. You can reduce the price further with a trade in, as well. 

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Apple Watch SE (1st Gen): was $279.00 now $199 at Walmart
The original SE isn't as good as the Series 8, Ultra, or the updated SE from a hardware point of view, but there's still a lot to love here for $80. With a recycled aluminum case, it's swim-proof, great for hiking with real-time compass and elevation readings, and allows you to take calls and answer messages from your wrist.

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Apple Watch SE (1st Gen, GPS + Cellular): $309 $229 at Walmart
Save $80 – The budget-friendly Apple Watch SE still enjoys a discounted price at Walmart. The design is very similar to the more premium Apple smartwatches, but it has a smaller screen and doesn't feature the same always-on function. This is also the older first-generation model, but it still comes with all key health and fitness tracking features, such as heart rate monitoring, sleep tracking and GPS. At this price, it's a solid affordable option for most users.

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Apple Watch Series 7: was $499 now $339 at Best Buy
If you don't need the Series 8's body temperature sensor or crash detection, this predecessor is much the same Apple Watch for a lot less money in this great deal. You get exercise tracking, an ECG, Apple Pay, access to Apple Fitness Plus (with a separate subscription), plus all the usual fitness-tracking modes.

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Apple Watch Ultra (49mm): was $799 now $739 at Best Buy
There's a small but welcome price cut on the 49mm Apple Watch Ultra at Best Buy this week. It's not much, but this brings this beautiful high-end device to its lowest price ever. If you're a would-be adventurer in need of a seriously robust device, the Apple Watch Ultra is packed to the brim with GPS tracking and fitness-focused features. 

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Apple Watch Series 8 (GPS): was £429 now £399 at John Lewis
John Lewis is still offering a small but welcome discount on the latest Apple Watch Series 8. While it appears that this price is for the Starlight color specifically, this currently remains the best deal out there for this model, if you're simply looking for a GPS version. New features with this iteration include an Always‑On display, crash detection, and temperature sensing, for a wide range of applications. Note, you can also find this one listed at Amazon UK for the same price.

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Apple Watch SE 2022 (GPS, 40mm): was £259 now £249 at Amazon
A £10 saving might not exactly be a ground-breaking discount, but this is actually the first we;ve seen on the latest Apple Watch SE 2022 and the lowest price yet. If you're looking for a fully-featured and up-to-date model without breaking the bank, this is definitely a decent option over. A new chip, lighter build, and new crash detection features are the main upgrades on this particular model over the previous iteration. Note, you can also find this one listed at John Lewis for the same price.

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Apple Watch Series 7: was £369 now £329 at Amazon
The Apple Watch 7 good option if you want a higher-end model at a lower price and don't mind opting for an older iteration. You're essentially getting the same design as the latest Apple Watch 8 here, as well as the same features and tools that are staples of the Apple Watch range, including an ECG, exercise tracking, access to Apple Fitness Plus (through a separate subscription), Apple Pay, and all the fitness tracking modes you've come to expect. Note, if you'd prefer a green model, you can get one for the same price at John Lewis.

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Apple Watch Series 8 (GPS): was £429 now £399 at John Lewis
John Lewis is still offering a small but welcome discount on the latest Apple Watch Series 8. While it appears that this price is for the Starlight color specifically, this currently remains the best deal out there for this model, if you're simply looking for a GPS version. New features with this iteration include an Always‑On display, crash detection, and temperature sensing, for a wide range of applications. Note, you can also find this one listed at Amazon UK for the same price.

Matt Evans
Matt Evans
Fitness, Wellness, and Wearables Editor

Matt is TechRadar's expert on all things fitness, wellness and wearable tech. A former staffer at Men's Health, he holds a Master's Degree in journalism from Cardiff and has written for brands like Runner's World, Women's Health, Men's Fitness, LiveScience and Fit&Well on everything fitness tech, exercise, nutrition and mental wellbeing.


Matt's a keen runner, ex-kickboxer, not averse to the odd yoga flow, and insists everyone should stretch every morning. When he’s not training or writing about health and fitness, he can be found reading doorstop-thick fantasy books with lots of fictional maps in them.

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