Pebble had a good run, but the modern day smartwatch pioneer may have seen its last Kickstarter campaign.
Pebble has managed to launch seven watches since 2012, including this year's Pebble 2 and Pebble Time 2, but it has struggled financially in recent months.
It laid off nearly a quarter of its employees in March, and has increasingly faced competition – like and Apple and Google – with much deeper pockets.
What's in it for Fitbit? What happens to Pebble?
Fitbit is said to be buying Pebble not for its smartwatch brand, but for its fairly refined watch operating system, Pebble OS.
Smartwatch software is something that Fitbit needs, as it has expanded beyond fitness trackers with the Apple Watch-lookalike Fitbit Blaze. We found it to be a solid fitness tracker, but not much of a smartwatch.
That said, we're unlikely to ever see another Pebble smartwatch, and support of current watches like the Pebble 2 and Pebble Time 2 will eventually be phased out, according to today's report.
The price for Pebble
There no firm price nailing down how much Fitbit allegedly paid for Pebble, but it's said to be between $34 million to $40 million (£27m to 32m, AU$46m to AU$54m), according to Engadget.
It's a figure that's about half of what Intel was reportedly willing to pay for Pebble following the lackluster Pebble Time Round launch, and 1/20th of what Citizen was reportedly ready to pay in 2015.
Pebble will always have its place in smartwatch history, as the Kickstarter darling that raised $10 million (about £8m, AU$14m) before anyone else, back in 2012 when it launched the Pebble Classic.
- A look back: Pebble's CEO on life after smartwatches