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Sony sees wearable tech 'real estate' as a zero sum game

Sony Smartwatch 2
Sony wanted to build on your beachfront property

You have beachfront property and don't even know it in the eyes of Sony's Kaz Hirai.

The company's CEO equates the race to outfit consumers with wearable gadgets like the Sony Smartwatch 2 or Google Glass as a zero sum real estate game.

"I look at it like a real estate business because you have limited real estate to establish your beachfront," said Hirai, according to the Wall Street Journal.

He figures that once that beachfront property has a flag planted in the ground by a manufacturer, the barrier to entry for anyone else is rather high.

"Once you're committed to a particular product then I don't know if you want to be switching all the time."

The race to the face, wrist

Sony isn't the only tech company looking to strap its wearable gadgets onto consumers interested in quantified self.

Samsung recently launched its Galaxy Gear and Fitbit added an OLED with caller ID functionality to its Fitbit Force activity monitor.

Likewise, Apple is heavily rumored to be launched an iWatch and Google may do the same with a Google Gem smartwatch.

"The jury is still out on what the consumer expects from a wrist device," said Hirai.

Battery life is a serious dilemma for smartwatches that have limited room to work with.

"All of these discussions are still out there. But that makes it an interesting space to be in and a lot of companies are looking at it."

Life's a beachfront

Making a cross-platform compatible smartwatch may indeed be the first step.

While consumers may want to be locked into a wearable ecosystem, according to Hirai, he suggested that they're more tolerable of switching phones every now and again.

Right now, the Sony Smartwatch 2 and Galaxy Gear are only compatible with a handful of Android devices. Apple's iWatch would presumably stay inside the iOS walled garden.

The key to his analogized beachfront "real estate" may be allowing consumers to bring their own operating system infrastructure instead of being limited to one particular choice.

Matt Swider

US Editor-in-Chief

Matt Swider is TechRadar's gadget-savvy, globe-trotting US Editor-in-Chief Editor who leads the US team in New York City. He began his tech journalism career all the way back in 1999 at the ripe at of 14, and first started writing for TechRadar in 2012. He's tested over 1,000 phones, tablets and wearables and commands a Twitter account of 600,000+ followers. Matt received his journalism degree from Penn State University and is never seen without his TechRadar headphones.