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Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service. This year, it takes place in the US, UK and many other countries over 23-26 June 2026 — which means it's about to get going very soon.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day — it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and took place over as many as six days in Australia and Singapore. In 2026 it will again last for four days in the US and UK. In recent years Amazon has also run a second Prime Day event in October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
We're tracking the best Prime Day tech deals live — 121 biggest discounts on Apple, Samsung, Kindle, Sony, and more
It's day one of Amazon's Prime Day sale, and we're tracking the best tech deals, including up to 60% off TVs, Apple devices, laptops, smart home gadgets, and more.
MSI's 'super-light, hyper-functional' portable monitor drops 32% for Prime Day — and I'm calling it now: at this price, it's the cheapest screen you can get for your tech that's actually worth it
We used this MSI portable display for IT management and creative tasks and it's absolutely brilliant.
The best Amazon Prime Day TV deals — great discounts on OLED and mini-LED 4K TVs
Our exports have picked the deals really worth buying, in sizes from 42 inches to 98 inches
The cheap headphones and earbuds worth buying, as picked by audio experts
Wallet-friendly headphones and earbuds that won't disappoint.
Amazon Prime Day home office deals 2026
Prime Day As a hardware and office furniture editor, I’ve covered Prime Day for years and these are the workspace upgrades actually worth buying in Amazon's sale.
I've reviewed gaming headsets for nearly a decade, and these are a bunch of the ones I'd recommend right now
No matter the platform or price point, these are the top few gaming headsets I always recommend to people.
Amazon's answer to Samsung's Frame TV has dropped to its lowest price yet
Amazon’s Ember Artline Fire TV undercuts Samsung’s Frame by including the frame in the box, no subscription required for art, and Prime Day discounts dropping it to a record low starting at $699.99.
4 alternative color ereaders to consider if you're thinking of buying a Kindle Colorsoft
In the world of color ereaders, it's not all about the Kindle...
