Amazon Prime Day Apple deals 2023: all the best offers that are still live

Apple MacBook Air (M1): was $999.99 now $749.99 at Amazon
The 2020 Apple MacBook Air with an M1 chip is older now but it's still one of the best laptops ever made. With this deal, the device that we awarded 4.5 stars out of five in our MacBook Air M1 review is down to its lowest-ever price at Amazon for Prime Day, beating the previous record by $50. Apple's premium device is fast, responsive, beautifully designed and has a long-lasting battery life.

Apple MacBook Pro 13-inch (M2, 2022): was $1,299 now $1,099 at Amazon
The 13-inch model of Apple's M2-powered MacBook Pro is already 15% off, a tidy saving considering how high-end this laptop is. If you're an Apple fan looking to upgrade your work laptop but don't want anything too bulky, this is the way to go.

Apple iPad Air (2022): was $599 now $559 at Amazon
Apple's iPad Air (2022), the latest iteration of the company's super-thin tablet, is currently on sale at Amazon for $559. We could see that price drop further on Prime Day itself, but Apple's iPads typically sell out quickly, so you may be better off cashing in now. Amazon is currently offering deals on the Purple, Space Gray and Starlight variants of the iPad Air (2022), and you've got a choice of either 64GB or 256GB internal storage.

Apple iPad Pro 12.9-inch (2022): was $1,099 now $1,049 at Amazon
The 128GB variant of Apple's latest iPad Pro 12.9-inch is back to within $50 of its lowest price ever right now at Amazon. In our iPad Pro 12.9-inch review, we found that the current model doesn't offer a huge upgrade but does add more power to an already powerful tablet. Still, as a portable device for creatives, it's unbeatable right now thanks to its gorgeous screen, speedy M2 chip and vast range of apps.

Renewed Apple iPad Pro 12.9-inch (2022): was $1,149 now $979 at Amazon
You can punch above your wallet size if you get a renewed version of the iPad Pro 12.9-inch, saving 14% compared to a new model. There's a 256GB model that sells for less than the new 128GB model. As it's a 'renewed' model, it's new for all intents and purposes internally.

This is also an 'Excellent Condition' model, which means that it should be indistinguishable from a fresh-out-of-the-box iPad Pro. To top it all off, Amazon offers a 90-day return policy if you aren't satisfied.

AirPods Pro 2: was $249 now $199 at Amazon
Apple only released the second generation of its AirPods Pro in September 2022, but these feature-rich earbuds have already seen great discounts on Amazon. And they've just fallen to their lowest-price again ahead of Prime Day – the last time they were at this price was in February 2023. Before that, you could find them on sale for $230, so this is one of the lowest prices we've seen recently. And considering the level of active noise cancelation that you're getting – we noted in our AirPods Pro 2 review that it was "mind-blowing" – this is a top discount.  

AirPods Max: was $549 now $469.99 at Amazon
Apple's flagship wireless headphones may be among the best sounding that we've ever tested, but – like we noted in our AirPods Max review – they're very expensive. Well, now they're cheaper. This isn't the cheapest they've ever been (they've dropped to $399 before, and even $349 in one ridiculous promotion we haven't seen repeated), but this is how cheap they were on Amazon's last Prime Day. So, we're not saying a better deal definitely won't come along, but they probably won't fall lower on Amazon.

AirPods 2nd Gen: $129 now $99 at Amazon
If you're looking for a more classic-looking pair of AirPods, then the 2nd Generation that was released in 2019 is selling for under $100 right now. While we've seen them reach this price before during previous sales, it's nonetheless still a good deal four years on – we've only ever seen them $1–2 less. Sure, they may not have the latest features, but you're still getting excellent connectivity as we pointed out in our Apple AirPods (2019) review. 

AirPods 3rd Gen: $169 now $149 at Amazon
The AirPods 3rd Gen have done it again. Apple's latest version of its earbuds, which don't have the active noise cancelation you get in AirPods Pro, have hit their lowest price again ahead of Prime Day. If you're looking to get the step up from the AirPods 2nd Gen and access more well balanced sound and features like better battery life, spatial audio and just an all-round slicker look (the stems and charging case are noticeably smaller than its predecessor), then this the better option for you. Read our Apple AirPods 3 review to learn more. 

Apple Watch SE, 2022 (GPS, 40mm): was $249 now $239 at Amazon
You can also get the latest Apple Watch SE on sale for just $239 at Amazon right now. While the Apple Watch SE lacks many of the bells and whistles found on the Apple Watch 8, it still packs a fast processor, excellent battery life, and new health and fitness features.

Apple TV 4K (2021): was $179 now $125.95 at Amazon
If you're looking for a smart TV upgrade this summer, then Apple TV is a great choice. With 4K HDR streaming capabilities and an improved remote (plus iPhone controls), this is the definitive version of Apple's smart media player.

Apple MacBook Air 15-inch (M2, 2023): was £1,399 now £1,279.97 at Amazon
It's been barely a month since Apple launched the 15-inch model of the M2 MacBook Air, yet it's already more than a hundred pounds off at Amazon. We're happy to see it, in any case; our only real criticism in our review was that it's essentially the same 13-inch 2022 MacBook Air, just bigger. So if a larger screen is what you want, then snap this up.

Apple MacBook Air 13-inch (M1, 2020): was £999 now £723.53 at Amazon
The original and still one of the best, Apple's first venture into making MacBooks with its own M-series silicon is still an incredible laptop that stands among the very best on the market, with strong performance wrapped up in a super-thin but durable chassis. This is the lowest price we've ever seen for it in the UK.

iPhone 14 Pro Max (256GB): was £1,309 now £1,244.99 at Amazon
Apple's iPhone 14 Pro Max remains one of the absolute best smartphones you can buy. This 256GB model means that you have enough space to store almost everything you want, from apps to games to the photos you take on that lovely 48MP camera. It's also the first iPhone with an Always On Display and the intriguing and unique dynamic island. This discount brings it down to a new low price at Amazon. And if you need more storage, a 512GB model is also available for £1,382, down from £1,529.

Apple iPad Pro 11-inch (2021): was £1,899 now £1,380.69 at Amazon
You can currently save a healthy 27% on the 2TB variant of the iPad Pro 11 (2021). This still-impressive tablet offers PC-like performance in the palm(s) of your hand, courtesy of its impressive M1 chipset, and battery life is exceptionally strong, too. Our main gripe with the iPad Pro 11 (2021) was its high price when paired with high storage, but this Amazon deal goes some way to abating that criticism.

Apple iPad Pro 12.9-inch (2021): was £1,999 now £1,879 at Amazon
Amazon is currently offering a record-setting 21% off the 1TB version of the iPad Pro 12.9 (2021), which remains one of the best tablets money can buy. This particular iPad offers top-end power, a fantastic display, a whole host of new smaller upgrades and an all-round experience that makes it a must-have for both Apple fans and those who want an unrivaled tablet experience.

Apple iPad 10.9 (2022, Wi-Fi, 64GB): was £499 now £484.97 at Amazon
2022's 10.9-inch iPad comes in a range of pleasing colors, sports Apple's A14 Bionic chip, a Liquid Retina display, and Wi-Fi 6. It's also the first in its line to commit to a landscape orientation, with a 12MP front-facing camera that boasts Centre Stage. It can also be paired with the Apple Pencil (first-gen) and its own dedicated Magic Keyboard Folio, for enhanced productivity.

Apple iPad Air (2022, Wi-Fi, 64GB): was £669 now £577.99 at Amazon
Apple's iPad Air (2022) – the latest iteration of the company's super-thin tablet – is currently on sale at Amazon for a mere £579. There's a small chance the price may continue to drop as we move deeper into Prime Day, but Apple's iPads typically sell out quickly, so you may be better off cashing in now.

AirPods Pro 2: was £249 now £239 at Amazon
Wow! This is a record low price for Apple's latest generation of AirPods Pro, falling well below the previous limit of £224 we saw last month. If you've read our AirPods Pro 2 review, you'll know why that's such a great deal - this is Apple's best wireless earbuds at a price that you almost certainly won't see beaten until Black Friday at the earliest. 

AirPods 3rd Gen: was £179 now £169 at Amazon
Looking at Amazon's price history for the latest version of Apple's standard earbuds, we've never seen them reach this low. Okay, they don't have active noise cancelation as the AirPods Pro do, but you're still getting a great deal on the step up from the AirPods 2nd Gen. You also get access to more well-balanced sound,  better battery life, spatial audio and a smaller design. They're still a fantastic buy if you're looking for Apple-made earbuds. Read our Apple AirPods 3 review to find more about why. 

AirPods 2nd Gen: was £139 now £124 at Amazon
The most classic-looking pair of AirPods are on sale again! While we don't rate these among the best earbuds made by Apple by a long shot, if you're after a cheap pair then this is the joint lowest they've ever sold for. So, if you don't mind not having the latest features, then this could be a great time to pick up a pair of entry-level AirPods. After all, you're still getting excellent connectivity, as we pointed out in our Apple AirPods (2019) review. 

AirPods Max: was £549 now £469.99 at Amazon
It's been a while since Apple first launched its flagship wireless over-ear headphones in 2020, but during that time they have seen some price drops. While this isn't the cheapest they've been – they were on sale for £399.99 at one point – we still think this is a bargain for the best-sounding headphones we've ever heard. We also noted in our AirPods Max review that they were particularly expensive, so any price reduction should be seen as a good opportunity to bag a premium pair of Apple headphones.   

Apple Watch SE, 2022 (GPS, 40mm): was £259 now £249 at Amazon
Amazon is offering a small-but-not-insubstantial £30 off the latest Apple Watch SE right now, which is actually the best deal we've ever seen for this particular model. While the Apple Watch SE 2 lacks many of the bells and whistles found on the Apple Watch 8, it still packs a fast processor, excellent battery life, and new health and fitness features.

Apple Watch 8 (GPS, 41mm), 2022: was £419 now £369 at Amazon
Just as in the US, Amazon is offering a great deal on several variations of the Apple Watch 8 in the UK right now. Put simply, this is one of the best smartwatches money can buy, offering an impressive display and new safety and health features, such as fall detection and Emergency SOS. £70 off for the 41mm Midnight model is a stellar Prime Day deal. 

Apple Watch 8 (GPS, 45mm), 2022: was £449 now £399 at Amazon
Similarly, you can pick up the 45mm version of the GPS-equipped Apple Watch 8 for a big discount at Amazon in the UK right now. The retailer is offering a whopping £70 off this model's usual £449 price, which is a great deal at any time of year.

Apple Watch Series 7, GPS + Cellular: was £499.99 now £368.77 at Amazon
A really good deal on the previous generation, the Series 7 is virtually identical to the Series 8 barring a few features such as Crash Detection. This is the largest model with GPS and cellular connectivity, making it a premium purchase with a £140 saving.

Amazon Prime: 30-day free trial
If you've never signed up before you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery, and access to other services such as Prime Video, Prime Music, Prime Gaming and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.