Hands on: Sony KDL-55W900A review

Sony's new brand-leading non-4K TV is coming soon

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  • Vivid colours
  • Really thin
  • SideView is cool

Sony made a triumphant comeback in the TV market last year and it's hoping to continue that progress with its new products in 2013.

The company considers picture quality to be its highest priority above all else, and this strategy has finally started to work out after a couple of years in the reliability wilderness.

The Sony KDL-55W900A is Sony's new flagship non-Ultra HD TV and succeeds 2012's brilliant HX853 series at the top of this mortal range.

It uses the same X-Reality Pro chip as last year's top-end models but the panel is all-new and includes the same Triluminos colour boosting layer as the Ultra HD models also announced at CES.


First impressions of this TV are good. The Triluminos tech is not just marketing fluff – it really does look fantastic even in the bright conditions of the Sony showroom. Colours are vivid and intense, and you could be excused for thinking you were looking at an OLED product.

It's thin, too. Thinner than last year's HX853 and comes packing the latest SEN Smart TV features and also the new SideView service which allows you to combine the bundled NFC remote control with Sony's Android devices in order to control what you're watching with greater freedom.


We don't have a price for this range yet, but Sony has been pricing its TVs rather aggressively of late. That's an effort to combat the giant-killers from Korea who are able to produce TVs at cheaper price points, so we expect the W900A range to be priced competitively.

remote sideshow

Interestingly, Sony was hiding its W900 TVs to the side of its stand, integrating them with the tech demos for SideView and Triluminos. Front and centre was reserved for the Ultra HD products, but rest assured, these 1080p sets look pretty decent as well.

Early Verdict

Looks like another good range from Sony but we'll wait and see what our lab tests tell us.

What is a hands on review?

'Hands on reviews' are a journalist's first impressions of a piece of kit based on spending some time with it. It may be just a few moments, or a few hours. The important thing is we have been able to play with it ourselves and can give you some sense of what it's like to use, even if it's only an embryonic view. For more information, see TechRadar's Reviews Guarantee.


Tech Specs

Product TypeLED-LCD TV
Scan Format1080p
Video Signal StandardHDTV 1080p
Product FamilyBRAVIA W900
3D Type3D
Brand NameSony
Screen Size139.7 cm (55")
Aspect Ratio16:9
Wireless LANYes
Backlight TechnologyEdge LED
Number of USB Ports1
3D TechnologyShutter
PC StreamingYes
Internet AccessYes
Media PlayerYes
3D Glasses RequiredYes
Motion Interpolation TechnologyMotionflow XR 960
Product SeriesW900
Maximum Resolution1920 x 1080
ManufacturerSony Corporation
Product ModelKDL-55W900A
Product Name55" Class (54.6" Diag) W900 Internet TV
Product LineBRAVIA
Manufacturer Part NumberKDL55W900A
Manufacturer Website Addresshttp://www.sony.co.uk
Marketing Information

So realistic you might forget you're watching it on TV. Stunning images are produced using our most advanced X-Reality™ PRO picture engine that brings individual details to life. Night scenes are especially spectacular, composed of breathtaking blacks and stark contrast created by local dimming LED lighting. The Quartz-cut design adds a new edge to TV with a hint of translucent color that emphasizes the hidden gem within while the TRILUMINOS display presents more colors, more brilliantly than ever before. Reds, greens and blues shine with more depth and realism than conventional white LED displays. Ultra-clear, realistic motion comes courtesy of Motionflow™ XR 960.