Philips' opting for the passive, polarised tech identical to that found in 3D cinemas is easily the headline feature on the 55PFL6007T.
It's a generous application of the tech not just in screen size, but also in the supply of 3D glasses; four pairs of Philips PTA416 3D specs are supplied in the box. You won't find as many as that in the box of any active shutter 3DTV.
Elsewhere on the 55PFL6007T is a Freeview HD tuner and some of Philips' picture processing tech.
A 400Hz Perfect Motion Rate (comprised of a 100Hz panel and some backlight scanning) ought to help rid both 2D and 3D fare of blur and shudder.
It's included in the Pixel Precise HD processing menus as Clear LCD and HD Natural Motion, the latter of which is available in three strengths. An advanced picture menu, meanwhile, adds options to tweak gamma, brightness, video contrast and colour temperature.
Another highlight on any Philips TV is Ambilight; strips of LEDs on the TV's rear flanks that pour out light to match whatever the dominant colours are on screen.
All well and good, but what about Net TV?
Philips has been playing catch up on catch-up TV of late, and though its newly refreshed platform has potential, the 55PFL6007T is a smart TV in only the most basic of senses.
Fueled by either wired LAN or Wi-Fi, apps in the grid-like Net TV interface include a web browser, the BBC iPlayer, YouTube, Napster, Picasa, Facebook, Absolute Radio, CNBC Real-Time, Aupeo radio, Social TV, Viewster, iConcerts, CineTrailer, Funspot, ScreenDreams and Euronews.
There's also an App Gallery with a further 12 mostly niche apps such as TomTomHD, Ebay, Foreca weather and a trio of risque video apps, Hustler, Private and Brazzers.
We also found the Acetrax on-demand movies in there, which should be on the Net TV home page as default.
The 55PFL6007T offered us the chance to download and move; we were then able to place the app icon exactly where we wanted it.
As we used Net TV we actually got to like the simplicity of the interface as a whole, despite its rather basic offering; its live TV thumbnail in the upper left-hand corner is bigger than on most such platforms, and there's none of the clutter found on some such platforms.
In terms of ins and outs the 55PFL6007T is more assured.
Its Full HD resolution is backed up by four HDMI inputs (one on the side, and three down-facing) and three USB (two on the side, one of which can record from Freeview) adaptors for both composite and component video, a VGA slot for hooking up a PC, a headphones jack, wired Ethernet LAN, and an RF input.
Audio, meanwhile, is via two stereo speakers with a combined power output of just 12W. Happily, there is an optical digital audio output, but rather inconveniently it's side-mounted, and squeezed under the fourth HDMI input.