Google and Swiss designer Tag Heuer are making a smartwatch they hope you'll really lust after, but that lust is going to cost you.
In addition it's been revealed that the Tag Heuer Android Wear smartwatch will last up to 40 hours on a single charge, and that it will go on sale in October or November.
Shoppers looking for a luxury smartwatch might be relieved to have another option to choose from besides Apple's.
On the other hand, here are 20 things you could buy instead.
- Samsung's Gear S is a standalone smartwatch