While it is clear that 3D TV is going to be one of the big consumer tech stories coming out of CES in Vegas this week, Sony is already appearing to make moves to counter the 3D-in-the-home hype by suggesting that the tech will not go fully mainstream until 2012 at the earliest.
Sony Electronics' chief marketing officer Mike Fasulo has voiced his opinion, prior to the CES tech news onslaught this week, that 3D TV will not 'explode' into the mainstream for a good couple of years yet.
Speaking to BusinessWeek, Fasulo said, "We don't expect to see an explosion of 3D in the home until the 2012 time frame."
3D TV swizz?
Sony will showcase "3D-friendly TVs and DVD players" at the Consumer Electronics Show, due to begin this coming Weds, January 7 in Las Vegas.
TechRadar recently investigated the 3D TV tech hype, asking whether or not 3D TV was little more than a great big swizz.
Your comments (2) Click to add a new comment
hiawa23
January 6th 2010
2. This is almost hilarious. If you ask me, HDTVs are not mainstream yet, meaning most homes probably don't have them, now they are moving boldly forward which is great but I really don't see 3d TV going mainstream even by 2012, especially given the economic crisis most homes have suffered. Sure, they will make the televisions but I don't see masses buying em, as the prices are gong to be ridiculous. Heck there are many folks who feel they don't even need or can afford HDTVs, what is the equipment going to cost?
Alert a moderator
cannonfodder
January 4th 2010
1. Great another format shift to force us all to purchase new hardware.
In the uk they are still selling flat-screen tv's with none HD turners built into them, even though HD is now being broadcast via freeview (UK free terrestrial TV).
we are getting a little sick of you selling obsolete hardware.
http://www.boingboing.net/2006/05/23/hdmi-the-manchurian-.html
"This is a classic Manchurian Candidate strategy. These devices behave like normal gear until the studios pull the trigger, then they turn on you. The studios talk a big game about wanting to operate in a free market, but then you get stuff like this: back-room deals, restraint of trade, and attempts to subvert the market by fooling customers into buying crippled kit. "
Alert a moderator
Tell us what you think
You need to Log in or register to post comments