LG has announced a new lineup of 4K Ultra HD LCD TVs with "Quantum Dot" technology that the company says improves a variety of color factors.
Specifically this quantum dot tech "will offer a wider color palette and improved color saturation" compared with other LCD sets, reads a press release from LG.
LG says the TVs use nano-sized crystal "dots" that emit different colors depending on their size, and a film of these quantum dots laid over the LCD backlight improves picture color reproduction rate by more than 30%.
They also reportedly improve the sets' overall brightness, LG claims.
LG will also offer a variety of 4K OLED TVs in 2015, and these LCD will "complement" them. LG's promised we'll see more of them at CES 2015, so watch out come January.