Olympus has introduced a new bridge camera, the first to feature "dot-sight" technology.
The sight works in tandem with the camera's newly developed 50x optical zoom lens, making it ideal for spotting moving and distant subjects, such as wildlife or planes. The built-in sight is stowed for portability, popping up instantaneously for shooting.
With its 24-1200mm zoom lens, the SP-100EE is also capable of shooting at an equivalent of 2400mm when using the 100x Super Resolution zoom.
The camera features a 16 million pixel BSI CMOS sensor, along with Olympus' own FAST AF system and 7.1 fps sequential shooting.
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It also has a 920k dot electronic viewfinder, along with a 3 inch, 460k dot LCD screen on the back of the camera.
As is common with many camera manufacturers, technology from elsewhere in the range has found its way into the SP-100EE, such as a TruePic VII image processor, something which is also found in the OM-D compact system cameras.
Available from March, the Olympus SP-100E price will be £349.99 (approx US$580/AU$662).