The new Apple TV is expected to ditch the full HD resolution and move towards ultra-high def 4K resolution. Apple recently allocated over $1 billion for production and acquisition of original content over the next one year.
If Apple launches a 4K supported Apple TV, it will pave the way for 4K content on the iTunes store. This will enable users with 4K TVs to enjoy ultra-high def content. However, this may not be relevant to those who do not have a 4K TV.
Nothing has been confirmed with regards to this and it would require a great deal of negotiation on Apple’s part to establish a bundle that would offer a competitive enough price to lure consumers in. However, it would be a creative solution to the fact that Apple currently only offers individual channels and apps.
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Rounak has been writing about technology for over five years now. Prior to Business Insider, he has worked with Tech Radar and PCMag where he covered the latest news and reviews of gadgets. In his free time, he likes to follow cricket.
