Apple iPhone day 2017: What's 'Cook'ing?

Apple TV with 4K support

The new Apple TV is expected to ditch the full HD resolution and move towards ultra-high def 4K resolution. Apple recently allocated over $1 billion for production and acquisition of original content over the next one year.

If Apple launches a 4K supported Apple TV, it will pave the way for 4K content on the iTunes store. This will enable users with 4K TVs to enjoy ultra-high def content. However, this may not be relevant to those who do not have a 4K TV.

Nothing has been confirmed with regards to this and it would require a great deal of negotiation on Apple’s part to establish a bundle that would offer a competitive enough price to lure consumers in. However, it would be a creative solution to the fact that Apple currently only offers individual channels and apps.