Apple Event: what happened in 2023 and what's next

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By Roland Moore-Colyer
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Apple's latest 'Scary fast' event revealed M3 chips and new Macs

Screenshot from the Apple October 2023 livesteam event.
(Image credit: Apple)
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There hasn't been an Apple event since 2023, with the last one being the company's October 2023 unveiling of the Apple M3 chip range and new Mac machines. You can get a blow-by-blow account by reading our Apple Scary fast event live blog. 

Held on October 30, this event with the strapline 'Scary fast' revealed the M3, M3 Pro and M3 Max line of new Apple Silicon initiative chips. These slices of silicon promise more power yet greater efficiency, as well as support for features like hardware-accelerated ray tracing. To host those chip, Apple revealed refreshed 14-inch and 16-inch MacBook Pro models and a 24-inch iMac with a specs boost to M3. Sadly, no new iPads were revealed.

But we're expecting to see new iPads very soon, as Apple has announced that its next event will be on May 7, and all signs point to some iPad unveilings there.

Following that, it's WWDC 2024 on June 10, and then later this year we'll get the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, along with the Apple Watch 10 and perhaps even more iPads. 

So there are plenty of Apple events on the way, but read on for more of a recap of the latest event and what we expect to see next. 

When is the next Apple event or product reveal?

  • Confirmed for May 7
  • We expect to see the iPad Pro 2024 and iPad Air 6

Apple has announced that's it's holding an event on May 7, so that will almost certainly be the company's next event.

This kicks off at 7am PT / 10am ET / 3pm BST, and while Apple didn't specify what we'd see, the invite features an Apple Pencil, which almost certainly means new iPads will be in attendance.

That's in line with leaks, which point to the iPad Pro 2024 and iPad Air 6 launching imminently.

The next Apple event after that will probably be its Worldwide Developers Conference on June 10, and after that we'd expect to see the iPhone 16 get revealed in September 2024. 

What happened at the last Apple Event?

Screenshot from the Apple October 2023 livesteam event.

(Image credit: Apple)
  • New M3, M3 Pro and M3 Max chips 
  • Refreshed 14-inch and 16-inch MacBook Pro models 
  • A refreshed 24-inch iMac with the M3 chip 

Apple's last event took place on October 30, 2023, and saw the reveal of a new range of M3 chips and new Macs to hold them. 

Built on a 3-nanometer process node, the M3 chip comes in standard, Pro and Max variants, offering boosts in performance and efficiency (some 30% over the M2 chip and 50% over the M1 chip), improved rendering and Neural Engine performance, and support for hardware-accelerated ray tracing. 

Hosting these chips are the new 14-inch MacBook Pro M3 and 16-inch MacBook Pro M3; the former gets access to all there M3 chips, while the latter has Pro and Max options. 

Apple also introduced the iMac 2023, which is the 24-inch iMac only with access to the M3 chip; this should give it a decent performance increase over its M and Intel-based predecessors. Sadly, there was no new iMac Pro M3 or 27-inch iMac. 

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Roland Moore-Colyer
Managing Editor, Mobile Computing

Roland Moore-Colyer is Managing Editor at TechRadar with a focus on phones and tablets, but a general interest in all things tech, especially those with a good story behind them. He can also be found writing about games, computers, and cars when the occasion arrives, and supports with the day-to-day running of TechRadar. When not at his desk Roland can be found wandering around London, often with a look of curiosity on his face and a nose for food markets.