Apple Event: get ready for the iPhone 17, iPhone 17 Pro, Apple Watch 11 and more on September 9

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Apple's 'Awe dropping' showcase is taking place on September 9

Apple Event September 9 2025 Invite
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Like many Septembers before it, this one will almost certainly see the launch of new iPhones and other related Apple products.

Set for September 9, the next Apple event should see Tim Cook's crew introduce the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and maybe an iPhone 17 Air. Alongside, these we expect to see the Apple Watch 11, Apple Watch Ultra 3 and likely the AirPods Pro 3.

Numerous upgrades have been touted for these products, with the aforementioned Pro iPhones likely to have the biggest upgrades and potentially a new rear-camera desing. We also expect the public release of iOS 26, iPadOS 26, nd new versions of macOS and watchOS to make an appearance, alongside new Apple Intelligence features.

Read on for other key details you need to know.

When is the next Apple event or product reveal?

  • The next Apple event will be on Tuesday, September 9, 2025

Apple’s next event, kicks off at 10am PT / 1pm ET / 6pm BST on Tuesday, September 9. For Australians, that’s 3am on September 10. in the AEST time zone.

To watch the event live, check out our guide on how to watch Apple's 'Awe dropping' event on September 9.

And see below for a quick summary of what to expect.

  • iPhone 17 and iPhone 17 Plus: iOS 26 out of the box, a new chip, new colors.
  • iPhone 17 Pro and iPhone 17 Pro Max: , a tweaked camera design, upgraded telephoto camera, vapor chamber cooling, and new A19 Pro chipset.
  • iPhone 17 Air: if it happens, a super-slim phone that could replace the iPhone 17 Plus.
  • Apple Watch 11: new chip, blood oxygen monitoring, a whole lot of AI, and potential tweaked design.
  • Apple Watch Ultra 3: high-blood-pressure detection, a new chip, satellite connectivity.
  • AirPods Pro 3: improved audio quality, IR sensors for gesture control, health tracking features, new chipset.

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Roland Moore-Colyer
Managing Editor, Mobile Computing

Roland Moore-Colyer is Managing Editor at TechRadar with a focus on phones and tablets, but a general interest in all things tech, especially those with a good story behind them. He can also be found writing about games, computers, and cars when the occasion arrives, and supports with the day-to-day running of TechRadar. When not at his desk Roland can be found wandering around London, often with a look of curiosity on his face and a nose for food markets.

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