DJI slashes the price of its 360 camera for the first time, and it’s way cheaper now than Insta360

The sale price above bags you the standard Osmo 360 package. With 360 cameras, however, you will ideally grab essential extras – at a minimum DJI's selfie stick. Alternatively, there's the pricier Adventure Combo bundle for $524.99 (was $699.99) which includes three batteries, a charging hub and a selfie stick in addition to the Osmo 360 camera.

The £313 Prime Day sale price will bag you the standard Osmo 360 package. To get the most out of the device, you will at the least want DJI's selfie stick, which is an optional extra. Alternatively, there's the pricier Adventure Combo bundle for £429 (was £539.99) which includes three batteries, a charging hub and a selfie stick in addition to the Osmo 360 camera.

Like the Osmo 360, the Akso 360 was launched in July, and it is a top budget pick for beginners, even if the feature set, which rivals the older Insta360 X3, is already dated. It's excellent value, especially with a 15% discount available across all the bundles available via the same link.

If you don't mind going back one iteration, then the Insta360 X4 is an excellent pick, available for less than the DJI Osmo 360 at $319.99. It also shoots 8K video, slow-motion and bullet-time, and is equipped with a handy 4K single lens mode to double up as a regular action cam, all ably supported with powerful image stabilization for smooth action on the go. The X4 has decent waterproofing too, although the pricier X5 upped the ante by adding the ability to swap out the lenses – ideal if you happen to damage them in the heat of the action.

Launched as recently as July, the Akaso 360 is a top budget pick for beginners, with a feature set to rival the older Insta360 X3. A 15% discount is available across all bundles, whether that's those simply with a memory card included (64, 128 or 256GB cards) or Creator Combos which include additional batteries and selfie stick. Arguably the Creator Combo with additional 128GB card for £229.49 (was £269.99) is the top pick of the lot.

In terms of price to performance, the Insta360 X4 is the closest challenger to the on-sale Osmo 360. It has been superseded by the X5, which I rate as the best 360 camera, nor can it quite match the Osmo 360 overall. Still, the X4 delivers stabilised 8K video, slow-motion video and bullet time effects, plus a handy 4K single lens mode to double up as a regular action cam. The X4 is rugged and waterproof too, even if it lacks the swappable-lens design introduced in the X5. That said, most of the X5's features are present in the X4, which now costs much less, and might be a better-value pick from the 360 giant.