6 of the best Prime Day Apple deals at Amazon UK — record-low prices for the AirPods, iPhone 17, Apple Watch, and more

This is a new record-low price for Apple's newest buds. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging. Just be aware that this cheaper version does not support active noise cancellation, so it may be worth paying the extra to get that benefit with the deal below.

Willing to spend a bit more? Amazon's early Prime Day deals feature the AirPods 4 with active noise cancellation for their lowest price ever. These AirPods 4 feature a new comfortable design, handy controls, and Apple's H2 chip, which supports personalised spatial audio and voice isolation. There's also that all-important ANC to block out distracting noises and outside sounds, which is great when you want to focus at work or are commuting.

This four-pack of the best-selling Apple AirTags is on sale for 15% off for Prime Day. These are a great way to keep track of keys, your phones, a child's backpack, luggage, or any other possession you'd rather not misplace. The AirTag can be attached to anything you don't want to lose, and your iPhone will locate it or send out a ping so you can track it down.

Here's a new record-low price for the Apple Watch SE 3. Apple's cheaper smartwatch is currently our pick for the best Apple Watch to buy if you're on a budget, as it delivers a full health and fitness tracking experience, all the convenient on-wrist features you need, and that familiar Apple style, but at a fraction of the price.

Apple's best value iPhone ever is now an even better buy as it drops to its lowest-ever price for Prime Day. We dubbed it "the best standard iPhone in years" in our 4.5-star review, as it brings a lot of the features often saved for Pro models to the baseline version. You also get speedy performance thanks to the A19 chip, a big and bright display, and excellent cameras.

The high-end iPhone 17 Pro Max has fallen to its lowest-ever price at Amazon. We gave this premium handset an impressive 4.5-stars in our review for its stellar performance and fantastic cameras. Quite simply, if you demand a lot from your phone, this is easily one of the best you can buy right now.