Amazon's early Prime Day deals include Black Friday favorites – Ring, Nespresso, and cheap TVs from $18
Over 50% off best-selling tech gadgets and home appliances

While Black Friday may seem like eons away, Amazon's October Prime Day sale, scheduled for next week, is kicking off the holiday shopping season. The retailer has released early deals in the lead-up to the two-day event, and while browsing today's offers, I felt like Black Friday had already arrived.
• Shop Amazon's full early sale
The retailer has discounts on holiday best-sellers, featuring over 50% in savings from brands like Nespresso, Bissell, Ninja, Shark, and Amazon's own popular smart home gadgets. The same products that appear on Black Friday's best-seller lists are on sale today with staggering discounts that you typically don't see at early sales.
I've listed my 15 favorite early Prime Day deals below, which include everything from cheap smart home gadgets to high-end vacuums and coffee makers, with prices starting at just $18. A few standout offers include Amazon's Fire HD 10 tablet on sale for its lowest price yet at $69.99, a massive 58% discount on Shark's top-rated AI Robot Vacuum, and Insignia's popular 65-inch 4K Fire TV on sale for an incredible price of $274.99.
Keep in mind that most of today's early Prime Day deals require a Prime membership. If you aren't already a member, you can sign up for a free 30-day trial, which will take you through to next week's official sale.
Amazon's early Prime Day deals at a glance
- Amazon Devices: Echo, Ring & Fire tablets from $25
- Apple: MacBooks, AirPods & iPads from $119
- Cheap TVs: smart TVs from $79.99
- Christmas: gift ideas from the whole family
- Fire TV Sticks: from $17
- Fire tablets: starting at $64.99
- Halloween: candy, costumes & decor from $6
- Headphones: up to 50% off Beats & Samsung
- iPad: down to $299
- JBL Tune 510BT: on sale for $30 - save 40%
- LG C5 OLED TV: save $1,000
- Toys: holiday toys from $8.99
- Vacuums: Dyson, Shark & Bissell from $53.99
15 Prime Day best-sellers on sale right now
Need a cheap streaming device to add smart capabilities to a TV? The new version of Amazon's standard Fire TV Stick is half price when you apply the code HDFTVADD at checkout. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.
Looking to buy a smart speaker for a small space? Amazon's early Prime Day deals include the all-new Echo Pop for just $24.99 - the cheapest Echo device you can buy right now. For that money, you're getting a compact smart speaker with Alexa built in, so you can play music, ask questions, and check the weather completely hands-free.
Amazon also has the best-selling Blink Mini 2, released in 2024, on sale for just $19.99. The compact security camera features two-way audio and will alert your phone when motion is detected. The Blink 2 also features a 1080p HD live view, color night vision with a built-in spotlight, and a wider field of view.
I already own the best-selling Ring Video Doorbell and can't imagine living without it. The smart doorbell features a built-in battery, allowing you to see, hear, and speak with anyone from your phone or computer. Today's early Prime Day deal from Amazon is a new record-low price.
Amazon Fire tablets are always best-sellers during Prime Day, and Amazon has its latest tablet, the Fire HD 10, on sale for its lowest price yet. It features a large, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for enhanced performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.
Crest White Strips are rarely discounted outside of holiday sales, such as Prime Day, which is why this deal is so popular. You get 48 whitening strips plus a bonus pair of one-hour express strips so that you can have a whiter smile in no time. Today's early Prime Day deal is just $2 shy of the record-low price.
The viral Beckham Hotel Collection pillows are consistently top sellers during holiday sales like Black Friday and Prime Day, and the queen-size set is currently on sale for $44.97 when you apply the additional discount. The queen-size pillows have garnered over 240,000 positive reviews and are the number one best-selling pillow on Amazon's site.
Keurig's K-Supreme is the ultimate smart coffee maker, and it's $80 off at Amazon's early Prime Day sale. The smart coffee machine can be controlled with your phone to brew your favorite drink before you've even gotten out of bed in the morning.
A creamy cup of frothy espresso in the comfort of my own home? Yes, please. The Nespresso Verto Pop supports multiple types of drinks and sizes and features a compact design that won't take up much space on my kitchen counter. Today's early Prime Day deal brings the price down to $109, just $10 shy of the record-low price.
An air fryer allows you to enjoy your favorite fried foods with less oil, and this top-rated Ninja Pro model is perfect for families. The 5-quart capacity drawer is perfect for making meals for the whole family, and preset functions allow for easy air frying, roasting, reheating, and dehydrating.
Bissell portable carpet cleaners have become the breakout stars at holiday sales like Prime Day, and the top-rated Little Green model is currently on sale for $99.99. Perfect for pet owners and parents, the portable carpet cleaner can magically erase spills and stains on carpets, couches, auto interiors, and more.
The best-selling Shark Navigator Lift-Away has over 100,000 positive reviews on Amazon, and it's on sale for $149.99. The upright vacuum works on both carpet and hard floors, featuring lift-away technology that allows you to easily clean hard-to-reach areas by simply lifting the pod.
This self-emptying vacuum is the perfect solution for pet owners and tech-savvy gadget lovers. At a massive 58% off the retail price and down to a new record-low price, you'll be hard-pressed not to be tempted by the robot vacuum from Shark, which is guaranteed to make your life easier.
This brand-new version of the Amazon Fire TV 4-Series is on sale for only $339.99 - a new record-low price. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.
If you're looking for a big-screen budget TV, this Insignia 65-inch display is an incredible deal at only $274.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa, allowing you to use your voice to control your TV.
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Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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