On X, a claimed tipster by the name of Kamila posted what looks like a screenshot of official US pricing for the upcoming Pixel phone: the Pixel 8 is priced at $699, a jump of $100 over the Pixel 7, but it's unclear if the base storage has jumped up from 128GB to 256GB to justify the price rise. The Google Pixel 8 Pro has been tipped to cost $899, the same starting price as the Pixel 7 Pro.
I wasn't really going to do this today, but someone claims they know the prices of the Pixel 8 series in the US, which isn't really true, so here it is-The Pixel 8 series pricing in the US from the most credible source there is - Google themselves. pic.twitter.com/t0dv4YtMl5September 24, 2023
UK prices come courtesy of reputable tipster Roland Quandt, who has the Pixel 8 priced at £699, which is £100 more than the Pixel 7. And Quandt claims the Pixel 8 Pro will set UK buyers back by £999, which is a healthy bump up from the £849 Pixel 7 Pro.
Unfortunately, we don’t have any hints on Australian or other pricing yet that lines up with the prices above. But it wouldn’t be unreasonable to see a price jump for both models in other regions too.
While a jump in price isn’t likely to put a smile on anyone’s face, it’s worth noting that these tipped Pixel 8 prices still see the Google phones undercut the iPhone 15, which starts at $799 / £799 / AU$1,499, and the Samsung Galaxy S23, which starts at $799 / £849 / AU$1.349. And if Google does equip the Pixel 8 with a new base storage of 256GB rather than 128GB, then the sting of the price hike could be mitigated.
Pixel price pinch
Unfortunately, price increases for flagship phones aren’t uncommon, with a hike in manufacturing costs and supply of parts seeing the overall device price increase for consumers.
The real question is whether Google's Pixel 8 phones will be able to justify the extra outlay. Going by the rumors so far, the Pixel 8 and Pixel 8 Pro look to be more iterative upgrades on their predecessors; we can expect some regiments in battery life and photography.
But the addition of the rumored Tensor 3 chip could be more significant, with it powering new smart features such as Video Unblur, which is tipped to remove blur from videos of fast moving objects. We also hope a new AI-centric chip will deliver a boost in the next-gen Pixel’s overall smart features, say, making translation and image recognition features faster and more accurate.
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Roland Moore-Colyer a Managing Editor at TechRadar with a focus on phones and tablets, but a general interest in all things tech, especially things with a good story behind them. He can also be found writing about games, computers, and cars when the occasion arrives. And he also supports with the day-to-day running of TechRadar. When not at his desk Roland can be found wandering around London, often with a look of curiosity on his face and a nose for food markets.