Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Huawei's second tri-fold is tipped to launch in the same week as the iPhone 17 – and it sounds way more exciting
The latest rumors suggest the Huawei Mate XT 2 is going to make an appearance in the second week of September.
iPhone 17 Air leak reveals what it might lack compared to the iPhone 17 Pro – and I think that's too big a compromise
A leak suggests the iPhone 17 Air will have fewer GPU cores than its Pro siblings, along with a worse screen and battery.
The 19 best Mac games to play in 2025
Updated The 19 best Mac games prove that gaming on Apple computers is here to stay.
iPhone 17 Pro’s latest rumored upgrade could give phone calls a big boost – here’s how
Apple is working to improve the iPhone 17 Pro’s antenna design, a new report claims
Sam Altman fires back at Elon Musk over OpenAI monopoly accusations
Sam Altman and Elon Musk are fighting a war on X over their apps on the Apple App Store.
iOS 26 beta 6 brings more surprise upgrades to your iPhone – and I'm already using my favorite one
Another beta update has rolled out for iOS 26, and there are some notable changes in the software here.
MacBook screens can be broken with a simple greeting card, viral TikTok video warns – and Apple has explained the reason why
There’s one thing that can quickly break your laptop’s screen, but there are ways to avert it.
I’ll upgrade my M1 MacBook Pro for the first time in years if this rumor is true – and it might be the last MacBook I buy this decade
The M6 MacBook Pro is rumored to be a major step up, and it could keep me happy for years.
