Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
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Updated iOS 26 has landed, complete with new features, a new name, and a whole new look.
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A developer’s Apple Account got banned after they used a compromised gift card, locking away their digital life.
iOS 26.2 has added a handy feature to make notifications more noticeable
iOS 26.2 adds a feature that will flash the screen when an alert comes in, giving you a new way to know you've got a notification.
Apple needs to make a smart ring to save me from this ridiculous situation
I think we need an Apple Ring because I hate the watch.
iPadOS 26.2 is on the way to your Apple tablet, including these upgrades
Split View and Slide Over are getting more straightforward with the latest iPadOS update, available now.
The macOS Tahoe 26.2 update is rolling out now – here's what's new
Once you get the new macOS Tahoe 26.2 update, you can try out Edge Light if you've got an Apple Silicon Mac.
I switched from the iPhone 15 Pro to the iPhone 17 Pro, and I don't regret it – here's why
I upgraded my iPhone when I probably didn't need to – here are the main changes in two years of Apple development.
