Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

It's a great time to buy Apple's cheapest iPad – and iPadOS 26 is the secret to its value
By Jamie Richards published
With new windowed multitasking on the way and a price cut currently, the base model iPad has never been more tempting.

iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.

iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.

iPhone 17: latest news and rumors for every expected model
By James Rogerson last updated
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.

Best way to backup photos of 2025
By Desire Athow last updated
Updated We list the best ways to backup photos, to make it simple and easy to keep your images safe and secure.

The iPhone 17 Pro’s rumored camera bar looks much better than before in new dummy unit photos
By James Rogerson published
New iPhone 17 Pro dummy unit photos look much better than most previous leaked images.

New leak suggests Apple’s AirTag 2 is almost ready, but it might be facing a significant delay
By Alex Blake published
Apple’s AirTag 2 trackers might not launch until September, a new leak claims.

iCloud was down – Here's everything we know about issues with Apple's web apps, Photos, and more
By Jacob Krol last updated
If you can't log in to iCloud.com, you're not alone
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