Smartphone manufacturers are always testing out new placements for front-facing cameras, from the ever-shrinking notch to pop-up, 'punch-hole' and side-mounted snappers, and it seems a sudden race to create 'under display' cameras has just popped up.
After Oppo tweeted a video of its own under display camera tech, Xiaomi has 'fired back' in a way by releasing a video of its own, more advanced looking, under display snapper.
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In Xiaomi's video, we see a user scroll through what looks like a Xiaomi Mi 9 in one hand and a similar device with no visible front-facing camera in the other. Then the user puts down the Mi 9, turns on the camera app on the other phone and flips the camera option to show there is in fact a selfie camera – quelle surprise!
Oppo's video is rather similar, however it doesn't show the handset working as a normal phone, instead only displaying the under display camera tech, so while neither phone appears to be ready for the market yet, we'd expect to see Xiaomi's first.
Do you want a sneak peek at the future? Here you go...introducing you to Under-Display Camera technology!#Xiaomi #InnovationForEveryone pic.twitter.com/d2HL6FHkh1June 3, 2019
Under display cameras can 'see' through a phone's screen in a particularly thin area, so you can't see the snapper (although it can see you). With this tech, a handset can have a display that isn't broken by a notch, and doesn't have a delicate mechanical pop-up camera or ugly alternative.
It remains to be seen how much consumers care about notch alternatives, but companies like Xiaomi and Oppo are forging ahead with these gimmicky features anyway, and the future will certainly hold many more intriguing – or bizarre – front-facing cameras.
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Tom Bedford was deputy phones editor on TechRadar until late 2022, having worked his way up from staff writer. Though he specialized in phones and tablets, he also took on other tech like electric scooters, smartwatches, fitness, mobile gaming and more. He is based in London, UK and now works for the entertainment site What To Watch.
He graduated in American Literature and Creative Writing from the University of East Anglia. Prior to working on TechRadar, he freelanced in tech, gaming and entertainment, and also spent many years working as a mixologist. He also currently works in film as a screenwriter, director and producer.