Wrists of 75% of new smartwatch owners in the second quarter are donning the Apple Watch, estimates Strategy Analytics, citing its approximation of four million of "iWatch" units shipped.
That's not exactly hard sales numbers. Apple now sells its iPhone-compatible smartwatch in stores, and there's no telling how long they'll sit on shelves (or in drawers).
And while controlling two third of smartwatch shipments is impressive, as is a 457% surge in all global smartwatch shipments year-over-year, the category is still in its infancy. Bragging rights withheld.
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Samsung takes another silver medal
The next big category leader is Samsung, with an 8% smartwatch market share backed up an estimated 0.4 million watches shipped, according to the research firm.
The South Korean company could boost its smartwatch popularity with a round-faced, GPS-equipped entry codenamed Samsung Orbis and rumored to be called Samsung Gear A.