Amazon Prime Day 2025: date and early deals released

A selection of tech products around the Amazon Prime Day and techRadar logos

Amazon has now officially announced the dates for its 2025 Prime Day sale. The retailer will kick off its annual Prime Day sale on July 8, and instead of two days of deals, it will extend the sale to four days, ending on July 11. That means four days of Prime Day deals, including tech gadgets, smart home devices, school supplies, appliances, beauty items, best-selling toys, and home-improvement must-haves.

Browse all of today's deals at Amazon

Per Amazon's press release, Amazon's Prime Day sale will not only offer discounts on its best-selling items, but the retailer will also drop "Today's Big Deals' which will include exciting daily discounts that are exclusive to Prime members from brands like Samsung, Kiehl's, and Levi's.

As soon as the sale goes live, my team and I here at TechRadar will use our years of experience covering this sale and all the major sales events to find all the best Prime Day deals. We track price history and focus on our best-reviewed products, so you'll only find the top offers right here.

In the meantime, you can shop today's early Prime Day deals below. Keep in mind that Amazon's Prime Day sale is exclusively for Prime members, and if you aren't already a member, you can sign up for a free 30-day trial, which will take you through to July's sale.

Today's best early Prime Day deals

Ring Battery Doorbell
Ring Battery Doorbell: was $99.95 now $49.99 at Amazon

I already own the best-selling Ring Video Doorbell and can't imagine living without it. The smart doorbell includes a built-in battery and allows you to see, hear, and speak to anyone from your phone or computer. Today's early Prime Day deal from Amazon is a record-low price.

Amazon Fire TV Stick 4K
Amazon Fire TV Stick 4K: was $49.99 now $29 at Amazon

The best-selling Fire TV Stick 4K streams shows and movies on your TV in ultra-high-definition 4K resolution and is also on sale for just $29. It's a solid streaming stick with access to all the major apps and support for voice controls through Alexa.

Apple AirPods 4
Apple AirPods 4: was $129 now $99 at Amazon

One of my favorite early Prime Day deals is Apple's all-new AirPods 4 on sale for $99 - the lowest price we've ever seen. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You're also getting a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.

Blink Outdoor Security Camera
Blink Outdoor Security Camera: was $259.99 now $99.99 at Amazon

The 4th generation Blink outdoor security camera features enhanced motion detection, two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control. Today's early Prime Day deal is a massive 62% discount and a record-low price.

Apple Watch Series 10
Apple Watch Series 10: was $399 now $299 at Amazon

Another impressive early Prime Day Apple deal is the top-selling Apple Watch Series 10 for a record-low price of $299. The smartwatch features upgrades such as Apple's new S10 chipset, sleep apnea detection, a depth gauge, and a new design with the most advanced display.

Apple iPad 10.9 (2025)
Apple iPad 10.9 (2025): was $349 now $299 at Amazon

Amazon isn't done with Apple deals - the retailer has the latest entry-level iPad, now available at its lowest price yet. While this particular model is outwardly extremely similar to the previous iteration, it features the powerful A16 chipset, making it a great choice for everyday browsing, shopping, and watching content.

Insignia 42-inch F20 Series HD smart TV
Insignia 42-inch F20 Series HD smart TV: was $179.99 now $119.99 at Amazon

Amazon's cheapest early Prime Day TV deal is the 42-inch Insignia HD smart TV, now on sale for a record-low price of $119.99. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom. While the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built-in and an Alexa voice remote.

LG  42-inch C4 OLED 4K TV
LG 42-inch C4 OLED 4K TV: was $866.99 now $699.99 at Amazon

The LG C4 OLED is ranked number one in our best TV guide, and Amazon has the 42-inch model on sale for its lowest price yet. The LG C4 boasts exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from Nvidia.

Insignia 50-inch F50 Series HD 4K Smart Fire TV
Insignia 50-inch F50 Series HD 4K Smart Fire TV : was $299.99 now $179.99 at Amazon

If you're looking for a mid-size budget TV, this Insignia 50-inch display is an incredible deal at only $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Toshiba C350 75-inch 4K Fire TV
Toshiba C350 75-inch 4K Fire TV: was $649.99 now $399.99 at Amazon

A 75-inch 4K smart TV for under $400 is an unbeatable deal. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a large display, this is an excellent option.

Amazon Prime Day 2025: all you need to know

Amazon sale, prime day, fire tv, kindle, amazon echo,

(Image credit: Amazon)

When is Amazon Prime Day 2025?

The date for Amazon Prime Day 2025 has been announced and will take place from July 8 to July 11. Yes, that means instead of two days of Prime Day deals, Amazon has extended the sale to 96 hours.

This is the first time Amazon has extended its Prime Day sale to four days, meaning we'll have four days of daily drops of new deals.

How do I become an Amazon Prime member?

You need to be an Amazon Prime member to access all Prime Day deals. A subscription costs $14.99 per month or $139 for a year.

If you haven't signed up before then new subscribers can get a 30-day Amazon Prime free trial to buy the member-exclusive deals. The free trial also lets you try out all the other membership benefits, including free shipping, access to Prime Video and much more.

You can read our Amazon Prime review for full coverage of what you get as part of a membership. That can help you decide if you want to cancel Amazon Prime once your free trial has ended to avoid being charged the monthly fee.

Amazon prime day

(Image credit: Shutterstock / Dennizn)

What are the best Amazon Prime Day deals?

Many of the best Prime Day deals are on Amazon products. The retailer always discounts these items to the lowest prices of the year during Prime Day – even cheaper than we see on Black Friday – which makes it a great time to buy a Fire TV, Kindle, Echo Dot, Fire Tablet and so on.

There are also hundreds of deals in the retailer's most popular categories, too, such as TVs, laptops, appliances, smart home tech, gaming, fashion and more. Depending on the product, you can often pay the lowest price that year during Prime Day, though some of the biggest savings are held back for Black Friday in November.

No matter what it is you're after, we search through the full sale to bring you all the best Amazon Prime Day deals right here so you can be sure you won't miss out on a bargain.

Will there be a second Prime Day in 2025?

Amazon has also run a Prime Day in October in the last two years, so will it run another in 2025? While nothing has been announced, I'm confident there will be a second Amazon Prime Day in October. It's been relatively successful as it's an ideal preview for the retailer's Black Friday deals in November, so it's very likely that Amazon will hold it again in 2025.

Amazon Prime Day - last year's best deals

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iPad 10.2 (2021): was $329.99 now $199 at Amazon
The iPad 10.2 has been available at this low price only a couple of times in the past so now's a great chance to snag this bargain Apple tablet. It may be slightly older tech, but the 10.2-inch Retina display and A13 Bionic chip ensure excellent picture quality and superior performance to this day. If you need an entry-level slate for web browsing, streaming videos, light admin work or playing basic games then this can do it all without issue. Right now, when it comes to powerful and affordable tablets that offer excellent value for money, nothing else can beat the Apple iPad 10.2 at this price.

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LEGO Star Wars 2024 Advent Calendar: was $44.99 now $35.99 at Amazon
Christmas stuff already? I know. But some out there do like to get an early head start and why not when there's a discount on what will surely be a popular gift this year? The 2024 Lego Star Wars advent calendar starts off strong with six Minifigures, including Ahsoka Tano and Luke Skywalker in holiday clothes but kicks into high-gear buildable mini models of an X-Wing, Millennium Falcon, and the Emperor’s Shuttle. Simply put, it’s 24 delights for an exceptional price that'll delight the kids or that Star Wars mega-fan in your life.

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Oura Ring Generation 3 Horizon: was $349 now $299 at Amazon
Sales like Prime Day are your best chance to score a rare discount on the best-selling Oura Ring. This is the best price we've ever seen on this unique piece of tech and there are savings to be had across the board on all the different colors, too. So, if you want to get a different tint to match your style, you can save up to $100 on several options.

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Apple AirPods 4: was $129 now $119 at Amazon
Amazon has Apple's all-new AirPods 4 (without active noise cancellation) on sale for $119 - the lowest price you can find. The AirPods 4 feature a new design for all-day comfort and are powered by Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and supports USB-C for wireless charging with Apple's latest iteration of the best-selling buds.

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Ninja AF101 Air Fryer: was $79.99 now $79.94 at Amazon
Air fryers are always best-sellers during major sales events like Prime Day – and Amazon has this best-selling Ninja model on sale for $79.94. That;'s the lowest price I've seen in months. The four-quart air fryer allows you to cook your favorite fried foods with less oil and has dishwasher-safe components for quick and easy cleanups.

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Roku Ultra: was $99.99 now $59 at Amazon
It's not all Fire TV Sticks in the Prime Big Deal Days sale – you can also pick up strong offers on streaming devices from other brands. One example is the Roku Ultra, which boasts a dedicated but slimline streaming hub, feature-rich voice remote and a slick interface packed with access to all the major apps. It's a step up over other basic streaming tech that frequent users will appreciate – especially at this new record-low price.

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Insignia F30 Series 50-inch 4K Fire TV: was $299.99 now $189.99 at Amazon
This mid-sized and best-selling Insignia 50-inch TV supports high-quality 4K HD resolution, has smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa controls. I've picked out this size in particular as it's returned the affordable display to the previous record-low price for Prime Big Deal Days. All this for under $200 is an incredible offer for a decent all-around TV of this size.

MacBook Air 13-inch (M2, 2022): $999$749 at AmazonDisplayProcessorRAMStorageOS

MacBook Air 13-inch (M2, 2022): was $999 now $749 at Amazon
Display
- 13.6 inches
Processor - Apple M2
RAM - 8GB
Storage - 256GB
OS - macOS

Amazon has the MacBook Air M2 for its lowest-ever price right now. Even though a newer M3 version is available, we concluded that this is still one of the best laptops you can buy in our MacBook Air M2 review, thanks to the stylish design, clear display, impressive performance, and long 18-hour battery life. For those needing a premium powerhouse for creative apps such as photo editing, video editing and more intense workloads, this is worth the investment.

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Samsung Galaxy Tab A9 Plus: was $219.99 now $151.99 at Amazon
This high-storage capacity model of the Samsung Galaxy Tab A9 Plus is over $60 off right now at Amazon. It has a reasonably sized and responsive 10.9-inch display, a decent 64GB of storage for important files and apps, quad speakers with Dolby Atmos support for improved audio, and a slick design. I'm not 100% sold on this one, as it has been as low as $149.99 in the past, but this is the best offer since July.

Samsung 65-inch S90D OLED TV: $2,199.99$1,399.99 at Amazon

Samsung 65-inch S90D OLED TV: was $2,199.99 now $1,399.99 at Amazon
I took the leap to a Samsung S90C last year and the jump in picture quality is stunning, so I definitely want to shout out this record-low price for one of the best-reviewed OLED TVs here at TechRadar. The Samsung S90D OLED TV is the latest iteration of the top pick in our best TV guide as it offers impressive brightness and rich contrast thanks to the stellar QLED panel. It's an excellent all-around TV for watching movies and shows, and for gaming on current-generation consoles.

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James Pickard
Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.

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