Google Pixel 10 preorders are live – I've found all the best deals, including free phones and huge trade-in discounts
All the top offers from retailers, carriers and networks

Google has unveiled its latest lineup of Pixel phones in the recent Made By Google 2025 event, with four new handsets set to debut on August 28. If you've got your eye on the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL or Pixel 10 Pro Fold, then I've gathered up all of the best preorder deals right here.
As I've come to expect from new phone launches, the best deals I've seen so far involve trading in your existing device to get a big discount. The amount you save varies depending on the device you hand over, but at some carriers and networks, it allows you to pick up a new Pixel 10 for free.
Let's take T-Mobile in the US, for example, where you can get a trade-in rebate of up to $800, effectively dropping the price of the standard Pixel 10 to nothing when you also sign up for a new plan. Meanwhile, in the UK, the official Google Store is offering a bonus of £250 when you trade in a handset, meaning you can get up to £770 off the Pixel 10 Pro.
For more info on these brand new handsets before you lay down a preorder, be sure to have a read of our impressions of the Google Pixel 10, Pixel 10 Pro and Pro XL, and Pixel 10 Pro Fold, after our phone experts had some early hands-on time.
I'll be keeping an eye on retailers, carriers and networks over the coming days for even more of the best Google Pixel 10 preorder deals, so stay tuned for updates.
Google Pixel 10 preorders – editor's picks
- Amazon: free gift card up to $300
- T-Mobile: free Pixel 10 with a new line or any trade-in
- AT&T: free Pixel Watch 3 with any Pixel 10 phone
- Verizon: save up to $1,200
- Google Store: up to £770 off the Pixel 10 Pro with a trade-in
- EE: save up to £544, plus a further £384 with a trade-in
- Vodafone: from £27.54 per month
- Three: save up to £950
Google Pixel 10 - US preorders
Google Pixel 10: free Pixel 10 with a new line or any trade-in
T-Mobile has some of the best Google Pixel 10 preorder deals I've seen. There are two options available. The first is a free Pixel 10 (or $800 off other handsets) when you open a new line on any plan. The second is a free Pixel 10 on any plan when you trade in any phone in any condition. That latter offer is particularly strong if you want to upgrade from an old device – just be sure to take into account the price of the plan, too.
Google Pixel 10: get a gift card up to $300
Amazon is keeping things simple with its Google Pixel 10 preorder deals. Each handset comes with an Amazon gift card of either $100, $200 or $300 in value. The standard Pixel 10 gets the smaller freebie, the Pixel 10 Pro and Pro 10 XL get the middle rebate, while the premium Pro 10 Fold gets the full $300 gift card.
Google Pixel 10: trade in and get a free handset – save up to $1,200
Verizon is offering big trade-in discounts of up to $1,200 on the Pixel 10 lineup, which means you can score a Pixel 10 Pro for free. The trade-in must be a Google, Apple, Motorola or Samsung phone, and you also need to purchase or upgrade to a smartphone line on the Unlimited Ultimate plan.
Google Pixel 10: save up to $1,200 + free Pixel Watch
Similar to Verizon, you can get a discount of up to $1,200 on the Pixel 10 lineup at AT&T. You just need to trade in your existing Pixel handset from any year and in any condition to get the saving, and sign on to a unlimited voice and data plan. You can also add a Pixel Watch 3 to your basket, and you will get the wearable for free through bill credits.
Google Pixel 10 - UK preorders
Google Pixel 10: up to £770 off with a trade-in at the Google Store
The Google Pixel 10 has only just dropped, but if you have some of the latest tech to trade in, then you can save up to £770 at the official Google Store. That's a fantastic discount, especially if you want to upgrade to the Pixel 10 Pro from the Pixel 9 Pro or switch from the iPhone 16 Pro. Even if you own some old tech, it's still worth seeing how much money you can get off, as there's a flat £250 bonus applied to all trade-ins for a limited time. You might be surprised by the deal you can get for one of these flagship handsets.
Google Pixel 10: save up to £1,116 with a trade-in, contracts from £27.54 per month
Vodafone's Pixel 10 preorder deals are headlined by the possibility of saving up to £1,116 when you trade in an eligible phone. In terms of contracts, prices for unlimited data start at £27.54 per month for the standard Pixel 10 with a £30 upfront cost.
Google Pixel 10: save up to £950 when trading in select Pixel handsets
If you currently have a Pixel phone and are looking to upgrade to a newer model, then Three will give you up to £950 for your existing handset when you buy a Pixel 10. Plus, if you pre-order, you get one year of Google AI Pro, six months of Fitbit Premium and three months of YouTube Premium if you're a new subscriber
What's new with the Google Pixel 10?
Four new phones are part of the new lineup, including the standard Google Pixel 10, the larger Google Pixel 10 Pro and Pro XL, and the premium foldable, the Google Pixel 10 Pro Fold. But what are the new worthwhile features, and what are the key differences between all of these handsets? Here's a quick breakdown.
Let's start with the Tensor G5 chipset that powers the entire range of new Pixel 10 phones. This is a direct upgrade to the previous G4 chip, boasting a 34% faster CPU and a 60% more powerful TPU. In basic terms, that means faster overall performance, a more efficient battery and speedier processing – especially when it comes to AI features.
Google phones have always been good for photos, too, and that theme continues with the Pixel 10 range. There's a dedicated telephoto camera, which is best on the Pixel 10 Pro or Pixel 10 Pro XL with its 48MP telephoto sensor that offers up to 100x digital zoom.
You also get a Camera Coach feature, which uses AI to offer suggestions for shot composition and shooting modes to help you take better photos. For snaps you've already taken, there's the Edit with Ask Photos feature, which will suggest tweaks to the lightning, sharpness and more to refine your pics even further.
One of the most exciting features, though, is Pixelsnap: a built-in, magnetic Qi2 wireless charging technology for the entire Pixel 10 line. This is similar to Apple's MagSafe technology, which means you can snap wireless chargers, stands, grips, and other accessories to the phone and take advantage of 25W wireless charging. It's a convenient addition, so you no longer need magnetic rings or bulky magnetic cases.
Altogether, there are some impressive upgrades across the new Pixel 10 lineup. Combined with one of these preorder deals, you could come away with an awesome new phone at a great price, too.
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James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.
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