The Sony Xperia 1 IV is one of my favorite camera phones and it's at a new low price

Sony Xperia 1 IV deal
(Image credit: Sony / TechRadar)

One of my favorite camera phones I've tested recently is the Sony Xperia 1 IV, but I really wasn't expecting a Prime Day deal for it - turns out, I was completely wrong.

Thanks to its continuous optical zoom, top-spec video recordings and useful camera app, the new Sony is great for photography - you can read why it justifies a place on our list of the best camera phones in our Sony Xperia 1 IV review.

The UK Prime Day deals include £100 off the newest Sony phone, despite the fact it only went on sale less than a month ago - and isn't even on sale yet in some places (like the US). So we're quite surprised that this deal is live.

Sony Xperia 1 IV: £1,299

Sony Xperia 1 IV: £1,299 £1,199 at Amazon
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Sony's latest flaship phone is only a month old, so it's really surprising that it's already got a price cut, even if it is just £100 off. Buy it for its amazing continuous optical zoom.

Sony's Xperia 1 flagships are beasts designed for creativity and entertainment.

The flagship feature on the Sony Xperia 1 IV is its continuous optical camera zoom, with a telephoto lens that moves. This lets you take 3.5x to 5.2x zoom images without having to rely on digital zoom.

A new video feature is the ability to record 4K 120fps footage on any of its four cameras - the three rear ones or the front-facing one.

Plus the phone is powerful and boasts a 4K display, as well as loads of useful entertainment and productivity apps that make the phone stand out.

A few older Sony phones also have discounts: you can find them here:

Sony Xperia 1 III: £1,199

Sony Xperia 1 III: £1,199 £849 at Amazon
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The Sony Xperia 1 III may have recently been replaced by the 1 IV, but this is a big enough discount to make the older version a worthy buy. Just check what the 1 IV brings to make sure you're not missing out on anything you'd love though.

Sony Xperia Pro-1: £1,599

Sony Xperia Pro-1: £1,599 £1,249 at Amazon
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This is truly a top-tier smartphone, with many features that make this a mobile aimed at professionals like its video recording capabilities and 1-inch camera sensor. Even reduced, it costs a lot though.

Sony Xperia 5 III: £899

Sony Xperia 5 III: £899 £649 at Amazon
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Given that no Sony Xperia 5 IV was ever launched, that makes this Sony's current compact flagship. It's small but powerful with some great cameras, and it's at a new low price.

Don't live in the UK? Well it's very possible that the Sony Xperia 1 IV hasn't been launched in your country yet, as it comes out in the US on September 1. But here are some deals for it in other regions:

Tom Bedford

Tom Bedford was deputy phones editor on TechRadar until late 2022, having worked his way up from staff writer. Though he specialized in phones and tablets, he also took on other tech like electric scooters, smartwatches, fitness, mobile gaming and more. He is based in London, UK and now works for the entertainment site What To Watch.

He graduated in American Literature and Creative Writing from the University of East Anglia. Prior to working on TechRadar, he freelanced in tech, gaming and entertainment, and also spent many years working as a mixologist. He also currently works in film as a screenwriter, director and producer.