The best Sony WH-1000XM4 sales, deals and prices for July 2024

Sony WH-1000XM4 deals
(Image credit: Future)

Sony WH-1000XM4 deals are becoming increasingly common now that the newest generation is firmly on the shelves. That means we're seeing more record-breaking discounts on previous rulers and some stunning value for money as a result. 

Not only that, but the new XM5s actually pushed the MSRP further up the scale on release, which means we're expecting these Sony WH-1000XM4 deals to last a little longer into the new generation's lifespan. With a higher starting cost, it doesn't look like the new model will be out-pricing the previous one any time soon. 

You're still getting leading ANC, high-quality audio, and some unique quality-of-life features - but these days, you won't break past $300 / £300 if you're browsing at the right time. We're helping you find those all-important discounts with our guide to the best Sony WH-1000XM4 deals right now, with these prices updated every half an hour.

You can also look forward to discounts at this year's Prime Day deals event.

The latest Sony WH-1000XM4 sales

best Sony WH-1000XM4 deals sales

(Image credit: Sony)

Cheap Sony WH-1000XM4 alternatives

Because the headphones were released in 2020, there are plenty of Sony WH-1000XM4 deals available, but some still might be looking for a more budget-friendly pair of cans. Cheap alternatives might drop those intelligent listening features or lack 2020-quality ANC, but older Sony WH-1000XM3, Bose 700, or Sennheiser Momentum headphones are dropping in price these days. You're still picking up premium audio here - some of the best headphones available on the market, in fact, but you're saved from those straight-out-the-gate prices here.

Is the Sony WH-1000XM4 price worth it?

While the design remains largely the same as the previous model, Sony's packed some considerable brains into their new headphones to make the Sony WH-1000XM4 price worth it. New algorithms work with the DSEE Extreme Engine, two microphones on each cup, and an HD noise cancelling processor to deliver ANC tuned exactly to you through powerful and fast LDAC Bluetooth codecs. Plus there's a whole host of intelligent new features to make your life easier, like Speak-to-Chat that automatically pauses your music when you talk or Adaptive Sound Control that learns where you are and tunes your listening experience accordingly. 

These are all brand new features to hit the world of noise-canceling headphones. Though you might be paying a little more for the Sony WH-1000XM4s considering other models are dropping their prices, you're getting premium audio that these older cans won't be offering. 

If you want to shop around a little more, we're also rounding up the best noise-canceling headphone deals right now. You'll also find plenty of Sony WH-1000XM3 sales happening and see today's best Sony WH-1000XM5 deals.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.