It is officially Black Friday, and the Black Friday OLED TV deals are strong. I've been fortunate enough to see all this year's biggest and best OLEDs in action, and I've found some truly tempting deals on TVs from LG, Samsung, Sony and more.
One deal I especially want to highlight is last year's LG 65-inch C3 hitting $1,199 at Amazon – the cheapest we've ever seen this fantastic, versatile TV. In the UK, the 55-inch Samsung S95D is down to a ridiculously low £1,489 at Amazon, which is far cheaper than we thought we'd see it this year!
I'll be updating this page all of today, checking prices, removing products that are out of stock, and adding any new deals I see in – helped by TechRadar's team of TV experts and reviewers.
Black Friday OLED TV deals – US Quick Links
- Amazon: OLED TVs for under $1,000
- Best Buy: 55-inch LG C4 for $1,199
- Target: 2024 LG OLED TVs from $936
- Walmart: Samsung OLED TVs from $879
- Samsung: Save up to $2,100 on the S90D
- Crutchfield: $900 off the 77-inch Sony Bravia 8
My top 3 Black Friday OLED TV deals in the US
More of the best Black Friday OLED TV deals in the US
Black Friday TV deals – UK Quick Links
- Amazon: OLED TVs from £599
- Argos: 65-inch LG B4 OLED for £1499
- Currys: Samsung OLED TVs from £999
- John Lewis: 2024 LG OLED TVs from £899
- Very: 55-inch LG G4 OLED for £1689
My top 3 Black Friday OLED TV deals in the UK
More of the best Black Friday OLED TV deals in the UK
I've been working in AV product testing and tech journalism for nearly 30 years, and I've had my eyes on basically every flagship TV available today. I'm always looking to cover as many bases as possible for different budget or viewing needs in my reviewing and have been covering Black Friday and other high-profile sales events for the last three years.
And the great news is its 55-inch model has hit a record-low! In the US, the 55-inch model has dropped to $1,897.99 at Amazon US, while in the UK it's hit a mind-blowing price of £1,499 at Amazon UK. That's cheaper than LG's mid-range C4, for Samsung highest-end TV. Unbelievably good value.
Samsung 55-inch S95D US deal: was $2,397.99 now $1,897.99 at Amazon
Samsung 55-inch S95D UK deal: was £1,599 now £1,499 at Amazon
Now how about our 2023 TV of the year? The Samsung S90C introduced QD-OLED at a more affordable price than ever before but still delivers across the board, beating every other mid-range OLED along the way – and beating this year's TVs because it's so low in price now.
For those in the US, the 65-inch model is down to a (frankly ridiculous) record-low of $999 at Samsung US – a steal for this TV. It's worth grabbing this one while you can as stock seems to be running low everywhere!
Looking for an OLED for cheaper? Then the LG B4 is for you. It still gives you all you'd want from an OLED TV – rich contrast, stunning colors and incredible detail – but without breaking the bank.
The B4's 48-inch model, new to the LG B series, is perfect for smaller rooms and bedroom gaming. In the US, it's hit an amazing record-low of $599 at Best Buy, while in the UK, it's also hit its lowest ever price of £799 at Currys.
LG 48-inch B4 US deal: was $799.99 now $599.99 at Best Buy
LG 48-inch B4 UK deal: was £899 now £799 at Currys
Panasonic DP-UB820 US deal: was $497.99 now $399.99 at Amazon
Panasonic DP-UB820 UK deal: was £349 now £299 at Amazon
UK readers fear not as the 65-inch C3 has also hit a record-low of £1,199 at AO, but be quick as there really isn't much sign of it elsewhere!
LG 65-inch C3 US deal: was was $1,499.99 now $1,296.99 at Amazon
LG 65-inch C3 UK deal: was £1,299 now £1,199 at AO
Want a great OLED TV at a great price? LG’s C4, the mid-range model in the company’s lineup, is now selling for $1,199 at Best Buy in the US and £1,199 at Currys in the UK. Here’s your chance to get a TV that impresses equally for movies and gaming, and one that also features a new Dolby Vision Filmmaker mode that makes 4K movies with HDR look exactly as the director intended.
While not as bright as LG’s flagship G4 OLED, the C4 has better than average brightness for an OLED TV and is notably brighter than last year’s LG C3. Films, games, TV shows – we think you’ll agree that they all look great on the C4.
LG 55-inch C4 US deal: was $1,499 now $1,199 at Best Buy
LG 55-inch C4 UK deal: was £1,899 now £1,199 at Currys
OLED TV battle time: it’s the LG C4 vs the LG C3. Both are getting big discounts in the Black Friday deals listed above, so which one should you buy?
The C3 is a 2023 model, so you’ll find it for less than the new C4 in an equivalent screen size. While both provide excellent picture quality, the C4 has a brighter picture (we measured 1,065 nits peak brightness on the C4 vs the C3’s 830 nits in our LG C4 review). It also has slightly better gaming support with 144Hz refresh rate (certified by Nvidia), and a new Dolby Vision Filmmaker Mode picture mode that makes movies with HDR look as the director intended without having to muck with settings.
Otherwise, the two sets have mostly equivalent performance and features, so we think you’ll be happy buying either one, though that Dolby Vision Filmmaker Mode on the C4 sure is a nice feature.
The 65-inch LG G4 is getting serious discounts in both the US and the UK well in advance of Black Friday. That’s great news for anyone looking to buy one of the best OLED TVs available.
I had the chance to view the G4 and LG’s mid-range C4 OLED TVs side-by-side, and the G4’s brightness advantage was clearly evident. Yes, it costs more than the C4, but if want to get the main picture quality benefits of OLED – specifically deep, detailed blacks and rich color – along with high brightness, the G4 is the LG OLED TV for you.
Amazon’s $2,196.99 deal on the 65-inch LG G4 (you’ll need to put it in the cart to see the price) is a record-low price, and the same goes for John Lewis’ £2,239 deal in the UK.
LG 65-inch G4 UK deal: was £2,249 now £2,239 at John Lewis
Want a great OLED TV at a great price? LG’s C4, the mid-range model in the company’s lineup, is now selling for $1,199 at Best Buy in the US and £1,199 at Currys in the UK. Here’s your chance to get a TV that impresses equally for movies and gaming, and one that also features a new Dolby Vision Filmmaker mode that makes 4K movies with HDR look exactly as the director intended.
While not as bright as LG’s flagship G4 OLED, the C4 has better than average brightness for an OLED TV and is notably brighter than last year’s LG C3. Films, games, TV shows – we think you’ll agree that they all look great on the C4.
LG 55-inch C4 US deal: was $1,499 now $1,199 at Best Buy
LG 55-inch C4 UK deal: was £1,899 now £1,199 at Currys
Looking for an OLED TV that both looks and sounds good? Panasonic’s 65-inch Z95A is now selling for $2,499 at Amazon – a $700 discount – and the 55-inch Z95A is £200 off at John Lewis. Those are great prices for Panasonic’s top OLED TV for 2024, one that combines a high-brightness MLA OLED panel with a 5.1.2-channel Dolby Atmos speaker system that’s so powerful you won’t need to add a soundbar.
Panasonic 65-inch Z95A US deal: was $3,199 now $2,499 at Amazon
Panasonic 55-inch Z95A UK deal: was £2,199 now £1,999 at John Lewis
Want a Sonos soundbar at a super-cheap price to go with your new OLED TV? The Sonos Ray is the company’s most basic, budget soundbar, and it’s now selling for just $169 at Amazon US and £135.67 at Amazon UK.
Sonos Ray US deal: was $279 now $169 at Amazon
Sonos Ray UK deal: was £279 now £135.67 at Amazon
OLED TV battle time: it’s the LG C4 vs the LG C3. Both are getting big discounts in the Black Friday deals listed above, so which one should you buy?
The C3 is a 2023 model, so you’ll find it for less than the new C4 in an equivalent screen size. While both provide excellent picture quality, the C4 has a brighter picture (we measured 1,065 nits peak brightness on the C4 vs the C3’s 830 nits in our LG C4 review). It also has slightly better gaming support with 144Hz refresh rate (certified by Nvidia), and a new Dolby Vision Filmmaker Mode picture mode that makes movies with HDR look as the director intended without having to muck with settings.
Otherwise, the two sets have mostly equivalent performance and features, so we think you’ll be happy buying either one, though that Dolby Vision Filmmaker Mode on the C4 sure is a nice feature.
It's not say other brands built-in speakers are bad – in fact Samsung's are quite good – but some may find they want more from their OLED's built-in sound and Sony and Panasonic will deliver.
The C4 42-inch has fallen to a record-low price of $896 at Amazon US, and it's been discounted to £892 at Amazon UK. We've seen the latter cheaper before, but this is still an excellent deal.
LG 42-inch C4 US deal: was $996.99 now $896.99 at Amazon
LG 42-inch C4 UK deal: was £999 now £892 at Amazon
The Xbox Series X and PS5 (and PS5 Pro) can do 4K video at 120Hz (meaning 120 frames per second) for super smooth and clear visuals. Only PC hardware can do 144Hz, so if you have no plans to build a beastly rig that you’ll hook up to your TV, 144Hz is entirely optional.
However, the high-end OLED TVs all have 144Hz support anyway, and they also do 120Hz, so you might well end up with it – I’m just saying that there’s no need to let it sway your decision.
The 65-inch Bravia 8 is available in the US for $1,699.99 at Amazon US and in the UK, it's down to £1,999, excellent offers for a Sony OLED at this size.
Sony 65-inch Bravia 8 US deal: was $2,799.99 now $1,699.99 at Best Buy
Sony 65-inch Bravia 8 UK deal: was £2,499.99 now £1,999.99 at Amazon
In the US, the Samsung HW-Q990D is down to $1,197.99 at Walmart and in the UK, its had its price slashed to £979 at Smiths TV. This isn't the cheapest we've seen these soundbars, but anytime they get near these prices, it's worth it.
Samsung HW-Q990D soundbar US deal: was $1,997.99 now $1,197.99 at Walmart
Samsung HW-Q990D soundbar UK deal: was £1,499 now £979 at Smiths TV
Usually, you'd end up paying a bit more for QD-OLED, but we've seen some spectacular deals on QD-OLED TVs this year, including the Samsung S95D's staggeringly low price of £1,489 for its 55-inch model in the UK, which is way cheaper than we thought we'd see it this year.
In the US, the 77-inch C3 has dropped to $1,899.99 at Best Buy and in the UK, the 77-inch model has had its price slashed to £1,899 at Amazon. This isn't the lowest prices we've seen for this TV, but it's still a 77-inch OLED for under $/£2000; a fantastic deal.
LG 77-inch C3 OLED TV US deal: was $2,299.99 now $1,899.99 at Best Buy
LG 77-inch C3 OLED TV UK deal: was $2499.99 now £1,899 at Amazon
If you're in the US, unfortunately Philips' OLED TVs aren't available, but Philips' Hue lighting system is and this is way to re-create this (in a manner of speaking) – and they've just crashed to a record-low in time for Black Friday!
I've checked all the deals, updated for further price drops, and added the new deals that have arrived today. It's only Monday, but Black Friday sales are already well underway!
We may be seeing great discounts on OLED TVs among the Black Friday TV deals, but there’s one model that has yet to see a discount: the LG Z3. The Z3 is the only 8K OLED TV you can buy, and the 77-inch version is priced at a hefty $9,999 / £7,999, a price that hasn’t budged since the Z3 was released. Will LG’s 8K OLED TV get a discount on Black Friday proper?
In our LG Z3 review, we praised it for its “ jaw-dropping precision, detail and clarity,” something to be expected when “33 million self-emissive pixels produce their own light and color completely independently of their neighbours.” Intrigued? We expect you should be. Indeed, 8K TVs haven’t caught on in a big way, mainly due to a lack of 8K content, but LG’s excellent upscaling in the Z3 gives even 4K pictures a sense of looking through a window into reality.
We’ll be tracking LG Z3 prices through Black Friday and will update this guide if a deal drops. In the meantime check our our guide to the best 8K TVs to read about the Z3 and other available 8K models.
If you’re shopping for an OLED TV, one picture quality aspect that may influence your buying decision is screen brightness. A budget or mid-range OLED TV such as the LG B4 or LG C4 will have more limited screen brightness compared to flagship OLED TVs. The C4, for example, topped out at 1,065 nits peak brightness when we tested it. That’s about the same as you can expect from a QLED TV with a regular LED backlight such as the Samsung Q80D.
Flagship OLED TVs generally provide higher peak brightness, and that’s one reason why they cost more – considerably more, in some cases – than budget and mid-range models. The graph above shows our testing results for three flagship OLED TVs – the Samsung S95D, LG G4, and Panasonic Z95A. As you can see, all three models have a measured peak brightness in the 1,500 nits range, with the Samsung S95D reigning as the OLED brightness king at 1,688 nits. A main benefit to those extra nits is that you’ll be able to watch in a well-lit room without worrying about the picture looking dull, although even a budget OLED TV such as the LG B4 will have eye-popping contrast with the lights dimmed due to OLED tech’s incredibly low black level.
Most OLED fans have a laser focus on picture quality – that’s what you’re paying extra for when you buy one of the best OLED TVs after all – but another important consideration for any TV is its smart interface.
At TechRadar, we regularly evaluate a TV’s smart interface as part of our review process, and over time we’ve come to lean toward a few favorite options. LG’s webOS, which is found in all of its OLED TVs, is one of our favorites for its clean, well-organized layout and a Quick Settings menu that gives you easy access to picture settings and other adjustments. Samsung’s Tizen is another favorite for many of the same reasons that distinguish LG’s webOS, and it also has a great Gaming Hub for quick access to connected consoles and cloud-based gaming apps.
The Google TV interface in Sony’s OLED TVs gets the job done, though it can be a bit clunky and slow to navigate. Amazon’s Fire TV interface, which is found in Panasonic’s new OLED TVs for 2024, is probably our least favorite due to its busy layout and strong positioning of – surprise, surprise – Amazon Prime Video content in the recommendations, but if you’re a Prime Video subscriber, that can be an advantage.
OLED sets make great gaming TVs – and the 42-inch models in particular are ideal for a bedroom or office gaming setup, because they pack all the same high-end features as the larger models.
LG C4 42-inch US deal: was $996 now $896 at Amazon
LG C4 42-inch UK deal: was £999 now £889 at John Lewis
The sets have been getting much brighter in recent years, but are still far behind LED models – but there have been other smart ways that reflections have been tackled.
If that still doesn't work, you can use a tiny amount of dish detergent in the water – but if you're using a liter of water, you want not even half a drop of detergent in it. Again, use a microfiber, wring it out until it's practically dry, rub in gentle circles over any marks, use a dry cloth after.
Panasonic's OLEDs are usually pricier than their rivals, but some great Black Friday deals see the 65-inch Z85A drop to $1,399 at Amazon in the US and the 55-inch Z85A drop to £1,299 at Amazon in the UK.
Panasonic 65-inch Z85A US deal: was $1,799.99 now $1,399.99 at Amazon
Panasonic 55-inch Z85A UK deal was £1,599 now £1,299 at John Lewis
TV brands update their TVs every year, usually releasing a successor to the previous model rather than a full refresh – OLED TVs are no different Pictured above we have LG's flagship OLEDs from two different years, the LG G4 (left) and LG G3 (right).
What is surprising is that we're seeing the G4 for only marginally more than the G3 in places. In the UK, it's an under £20 difference for the 55-inch model at Amazon! In that case, we think it's worth opting for the newer model...
LG 55-inch G4 OLED TV UK deal: was £1,699 now £1,416 at Amazon
LG 77-inch B4 OLED TV US deal: was $1,796.99 now $1596.99 at Amazon
LG 77-inch B4 OLED TV US deal: was £2299 now £1999 at Currys
Black Friday is only two days away now! We've already seen some huge deals sell out, so it's possible that those will return, or new equally juicy deals will arrive on the day itself. I'm not expect many huge new deals to appear between now and Friday, but there might be some price rises and falls, so I'll update this page today with any important new information.
The best early deal of Black Friday 2024 TV deal in the US was the Samsung S90C for under $1,000 – but sadly, that's now sold out, and so far we're not seeing such juicy deals on other 2023 TVs, even though in theory they might make really juicy offers.
Maybe that will change on Black Friday itself – we might see some sweeping offers to finally clear 2023's TV stock. Here's hoping.
I can thoroughly recommend the Philips OLED809 that I have – and our reviewer, James Davidson, gave it a high rating in our Philips OLED809 review.
Philips OLED809 55-inch: was £1,599 now £1,199 for Richer Sounds VIP members (free sign-up)
You've probably noticed we talk about the LG B4 a lot – that's because it's a superb, affordable OLED that delivers great picture quality and a healthy stock of gaming features.
LG B4 55-inch OLED TV US deal: was $1196 now $996 at Amazon
LG B4 55-inch OLED TV UK deal: was £1249 now £899 at Amazon
Even with this discount, it's still not cheap for a mid-range OLED – but when you think of it as a TV and soundbar in one, it's better. And it's an incredible-looking TV – it's not very bright, but it's so natural and sharp.
Sony A80L OLED TV: was £1,899 now £1,119 at Amazon
However, when it comes to gaming features, you'll find that they're quite similar – both have four HDMI 2.1 ports with 4K 120Hz and variable refresh rate support (including FreeSync and G-Sync) across all of them. That makes them both perfect for PC or console gaming, though the C4 goes up to 144Hz, for PC gamers who want to see every possible frame.
Looking for a great soundbar to add to the OLED TV you're thinking about buying? We've just published our Samsung HW-Q800D review, and it's a fantastic mid-range Dolby Atmos soundar – perfect to pair with any budget or mid-range OLED.
And there are Black Friday discounts on this soundbar too – well, what do you expect this time of year?
Samsung HW-Q800D US deal: was $997.99 now $697.99 at Amazon
Samsung HW-Q800D UK deal: was £849 now £678 at John Lewis
Guess who's back? It's Panasonic! They're back in the US and headlining the range is the Panasonic Z95A, a premium OLED with incredible picture quality, breath-taking built-in sound and a solid range of gaming features. Despite a recent release, it's already getting Black Friday deal – the 65-inch model is down to $2,499.99 already ($600 off its launch price).
In the UK, the Z95A deals are OK but we've picked out a deal on the Panasonic Z85A, a more mid-range option in the lineup. Its 55-inch model is down to £1,299, a very competitive price. You may not get the quality of the Z95A here, but the Z85A still delivers a picture with superb contrast, natural colors and refined details. Plus, it's well equipped for gaming.
Panasonic 65-inch Z95A US deal: was $3,199.99 now $2,499.99 at Amazon
Panasonic 55-inch Z95A US deal: was £1,599 now £1,299 at John Lewis
In the US, the 83-inch C4 has hit $3,296.99 – a 39% discount. In the UK, it's dropped to £3,545 – a 41% discount. This will still be too far out of most budgets, but it's difficult to ignore a discount that big!
LG 83-inch C4 US deal: was $5,399.99 now $3,296.99 at Amazon
LG 83-inch C4 UK deal: was £5,999.99 now £3,545 at Amazon
If you don't want to spend big on a 4K Blu-ray player, then you're in luck. The Sony UBP-X700, our best budget 4K Blu-ray player, has hit a near record-low of $158. It has excellent picture reproduction and effective upscaling, as well as support for Dolby Vision HDR – common on 4K Blu-ray discs.
Sony UBP-X700 4k Blu-ray player US deal: was $199 now $158 at Amazon
Panasonic DP-UB150 4K Blu-ray player UK deal: was £159 now £133.98 at Amazon
We are now one day away from Black Friday, and there's a good chance that a couple of strong deals will drop today, as teasers for the main event. Don't worry, if they're worth buying, I'll add them into this page – I'll be keeping prices updated on my picks if there are any changes.
What's the best small LG OLED TV for gaming? In the UK, the 42-inch LG C4 is £889 at John Lewis, while the 48-inch LG B4 is £799 at John Lewis. So they're not too far off in price, I think you can take your pick – the smaller C4 with slightly better image quality, or the bigger and cheaper B4.
The Samsung S95D remains at its borderline outrageous price of £1,499 in the UK. The price of the mid-range LG C4 has fallen to £1,199 at the same 55-inch price, which at least puts some space between them – bearing in mind the S95D is way brighter, has a fantastic anti-reflective screen, sounds far better, and has a great One Connect external box so only one cable runs into the screen itself. So I think it's worth the extra cost.
However, LG isn't one to be outdone. The LG G4 is its equivalent to the S95D, featuring a screen that's nearly as bright, and a gorgeous design. You can get LG's highest-end set, with its best image quality, for £1,414 at 55 inches at Amazon. Our LG G4 review gave it five stars, so this is awesome value.
LG G4 55-inch: was £1,699 now £1,414 at Amazon UK
I've checked through all the deals here and updated them this morning, so you know these are the freshest and best OLED TV offers available today! I'll continue to monitor them throughout the day and add any new deals and remove any old ones as I find them.
If you're looking for a soundbar to upgrade the sound of your new OLED TV, Black Friday is the time to buy one. With the release of the Sonos Arc Ultra, we're seeing amazing discounts on the original Sonos Arc – record-low prices in fact!
In the US, the Sonos Arc has dropped to $699 at Amazon and in the UK, it's dropped to £598 – the first time it's ever dropped below £600. These are excellent prices for a dynamic, Dolby Atmos soundbar that's great for both movies and music.
Sonos Arc soundbar US deal: was $899.99 now $699.99 at Amazon
Sonos Arc soundbar UK deal: was £899 now £598 at Amazon
In our opinion, your top choice should be the LG C4. This isn't to say all the other TVs aren't fantastic – they really are – but based on the Black Friday deals we're seeing, the LG C4 has the best offers available across all its sizes. It also helps that it's the most feature packed of the lot!
He says “The main ‘buyer’s regret’ we see is wishing they’d gone for the larger screen option. Visualising dimensions when online shopping can be tricky, so many customers underestimate the space they have and regret not increasing screen size to gain the full immersive experience."
"Another common mistake is jumping for the cheapest deal without comparison. Do your homework on what TV models, sizes, specs and quality you’re looking for"
Arguably our favorite OLED TV so far is still live. The incomparable Samsung S95D 55-inch is available for £1,489 at Amazon in the UK – the cheapest we've ever seen this elite OLED TV.
Samsung S95D 55-inch UK: was £1,599 now £1,489 at Amazon
Samsung S95D 55-inch US deal: was £2,499.99 now $1,897.99 at Amazon
In the US, you can pick up the 77-inch model for $1,596.99, ridiculously cheap for an OLED at this size, and in the UK you can get the 55-inch model for an incredible £899 at Currys, a record-low.
LG B4 77-inch US deal: was $1,799.99 now $1596.99 at Amazon
LG B4 55-inch UK deal: was £1,399 now £899 at Currys
Here's a reminder for our UK readers – the Sony A80L 55-inch is down to a record-low £1,099 at Amazon. That's great value for one of 2023's best OLED TVs.
Sony A80L 55-inch UK deal: was £1,499 now £1,099 at Amazon
The 55-inch C4 has dropped to $1,196.99 – a record-low – in the US at Amazon and in the UK, the same 55-inch model has dropped to £1,144 at Amazon. It's been cheaper in the UK but this is still a superb deal.
LG C4 55-inch US deal: was $1,499.99 now $1,196.99 at Amazon
LG C4 55-inch UK deal: was £1,499.99 now £1,144 at Amazon
You've bought a new OLED TV, so you need something to watch on it right? This deal knocks Hulu down to $0.99 a month with its annual plan. Yep, you read that right – less than a dollar.
Howdy folks! I've just updated the deals above to make sure all the prices are up to date with the latest prices from Amazon, Walmart, Currys and the rest. A few prices went up, a few went down, but most stayed in the same place. Things should continue to stay fairly stable but we'll have to wait and see if Black Friday proper brings any major last minute fluctuations.
An epic streaming deal from last year's Black Friday sales has returned - Max has dropped back to its lowest ever price of $17.94 for 6 months – that's the equivalent to $2.99 a month. This is Max's standard ad-supported plan, but it's still a steal at this price.
It's down to a record-low of £1,412 at Amazon in the UK. But, US readers need not feel left out as the 55-inch model's price has crashed to $1,796.99 at Amazon in the US as well.
LG G4 55-inch UK deal: was £1,699.99 now £1,412 at Amazon
LG G4 55-inch UK deal: was $2,599.99 now $1,796.99 at Amazon
And that's all our deals for today. We'll be back with more tomorrow on Black Friday, but in the meantime you can continue to browse the deals and OLED TV buying advice we've shared on this page. See you in a few hours!
Hello, OLED fans, and welcome to Black Friday itself! I'll update this page regularly today, to track any big new deals or price changes – and to remove any that go out of stock, because I suspect some of our top picks won't last the day.
I've checked all the prices on the TVs here – the LG C3 65-inch for $1,199 still stands out as the bargain of the day so far, but I'm about to go scouting for any deals I may have missed, so watch this space.
The B4 has 4K 120Hz support on all four of its HDMI ports, plus Dolby Vision gaming and works with all kinds of variable refresh rate – that means from consoles as well as PC graphics cards.
At this smaller size, it's good for smaller rooms – and the picture quality is really strong as well.
I've raved about the value of the LG C3 65-inch for $1,199 – but you might be wondering if it's as good a deal at other sizes.
At 55-inch, definitely not – any stock I can find is more expensive than the newer LG C4, so that's pointless.
Wild OLED TV mega-deal in the UK alert! The LG B4 65-inch has just fallen to £1,099 at John Lewis, which is an incredible price for a current-gen 65-inch OLED. We've seen this TV for £1,199 before, so this is a record-low.
The LG B4 brings all the benefits of OLED – beautiful colors, pixel-perfect contrast – and top-tier gaming features (including four HDMI 2.1 ports with 4K 120Hz support on all), just with less advanced processing and lower brightness than LG's higher-end TVs. For this price, I don't think you'll mind that at all…
LG B4 65-inch OLED TV: was £1,199 now £1,099 at John Lewis
The Samsung S90D has good prices right now – it's slightly cheaper than the LG C4, which its closest equivalent, in both the UK and the US.
In the UK, the 55-inch Samsung S90D for £1,060 at Amazon is a very good price for such a well-featured TV at that size.
Something that's useful to know before you go too far into your OLED research is that OLED TVs larger than 65 inches start getting disproportionately more expensive.
A 77-inch is more of a step up from 65 inches than it would be in a mini-LED TV, and once you get to 83 inches, things get very steep. And 97-inch OLEDs are basically for specialists and yacht owners only…
Did you know that you can get the LG C4 OLED TV in as small a size as 42-inches? Perfect for bedroom gaming or smaller rooms, the 42-inch C4 still delivers premium OLED quality picture and gaming features perfect for next-gen consoles – and even PC gaming.
The 42-inch C4 has dropped to a record-low price of $896.99 at Amazon in the US and down to £888 at Amazon in the UK, which may seem pricey for a smaller TV, but not when it's one of the best small screens on the planet.
LG C4 42-inch US deal: was $946.99 now $896.99 at Amazon
LG C4 42-inch UK deal: was £1,399.99 now £888 at Amazon
We've seen an excellent deal on its 65-inch model but its 55-inch model has also had a discount. Its fallen to $1,399.99 at Amazon in the US and it's down to £1,499 at Amazon in the UK.
Sony Bravia 8 55-inch US deal: was $1,799.99 now $1,399.99 at Amazon
Sony Bravia 8 55-inch UK deal: was £2,199 now £1,499 at Amazon
If you're ready to upgrade to OLED, but you don't want to spend an obscene amount of cash, we've got a show-stopping deal for you. That's right the Panasonic 65-inch Z85A OLED TV is just $1,399.99 in the US and the 55-inch only £1,299 in the UK and that's truly phenomenal value.
With excellent detail, fantastic black levels and natural color replication, you'll surely be impressed by what this TV has to offer. And at $400 / £300 less there's no better time to buy.
Panasonic 65-inch Z85A OLED TV US deal: was $1,799.99 now $1,399.99 at Amazon
Panasonic 55-inch Z85A OLED TV UK deal: was £1,599 now £1,299 at John Lewis