Now TV's Sky Movies and entertainment passes arrive for Apple TV

Now TV's Sky Movies and entertainment passes arrive for Apple TV
Apple TV's Now TV service majorly improved

Sky's Now TV subscription service has claimed another major partnership, with the service now launching its monthly passes to premium movies and entertainment content on Apple TV.

Although the sports offering was already on Apple TV, the extra functionality allows customers to use the monthly entertainment and Sky Movies passes - two of the key parts of Now TV.

That means that aside from day passes to the Sky Sports offerings, Apple TV owners can also sign up for a month to access the likes of the back catalogue of programmes like Lost, The West Wing and Mad Men as well as the likes of Boardwalk Empire's final season live.

And let's not forget the chance of catching up on mighty Walking Dead's first four seasons - even the one where they're on a farm and nothing much happens for most of the time.

According to Sky's release - the Sky Movies Month Pass, Entertainment Month Pass and Sky Sports Day Pass activate immediately upon purchase and are billed directly to customers' iTunes accounts.

Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.