Google tries to reinvent email again with new Inbox service

Google Inbox

Google is currently sending out invites to a new service, called Inbox, that combines elements of Gmail and Google Now.

Despite its name Inbox isn't just for emails - like Google Now, Inbox also handles things like flights, package deliveries, reminders, and more, according to a Google Blog post.

"Inbox is by the same people who brought you Gmail, but it's not Gmail: it's a completely different type of inbox, designed to focus on what really matters," Google Senior Vice President of Android, Chrome & Apps Sundar Pichai wrote on the blog.

To-do: download Inbox

Inbox bundles emails together by category, highlights key info in important messages, and automatically gives you relevant info for items on your to-do lists.

The service is reportedly designed to give you the information you need up front so that email feels like less of a chore.

Check out the video above for a demo of Google's Inbox in action.

Google is sending invites to "select" Gmail users, but you can also email the company at to try and get one. Inbox will ultimately be available for Android, iOS and browsers, reports Reuters.