There's been plenty of speculation over what the iWatch will ultimately cost, but a new report claims to have some inside information.
Yes, that also indicates that Apple will release multiple models of its wearable, which shouldn't come as a surprise but hasn't previously been discussed.
If $400 is the high-end iWatch price, then it stands to reason there will be versions with lower price tags as well, possibly with fewer features, less internal storage or inferior specs.
Cutting it close
Then again, even if the iWatch debuts in September it might not release until 2015, according to a previous report from Re/code - in which case it would make sense for Apple not to have the price down yet.
In any case $400 is a lot to pay in the smartwatch space, where most of Apple's would-be competitors don't even come close to that price tag.
But Apple iFans are used to paying more for their favorite devices, and there's no doubt that Apple knows what it's doing.
- Can't wait for an iWatch? Read up on Android Wear
Sign up for Black Friday email alerts!
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
Michael Rougeau is a former freelance news writer for TechRadar. Studying at Goldsmiths, University of London, and Northeastern University, Michael has bylines at Kotaku, 1UP, G4, Complex Magazine, Digital Trends, GamesRadar, GameSpot, IFC, Animal New York, @Gamer, Inside the Magic, Comic Book Resources, Zap2It, TabTimes, GameZone, Cheat Code Central, Gameshark, Gameranx, The Industry, Debonair Mag, Kombo, and others.
Micheal also spent time as the Games Editor for Playboy.com, and was the managing editor at GameSpot before becoming an Animal Care Manager for Wags and Walks.