OLED-display has confirmed with the Korean company that it will be bringing the new device to IFA 2010 in Berlin next month, so TechRadar will be there, cameras at the ready to bring you early snaps.
Where's the benefit?
It will be interesting to see how LG positions its OLED TV compared to the vast range of LCD panels; when OLED was first talked about as a competitor to the incumbent technology its advantages were a super thin frame, low motion blur and a ridiculously high contrast.
However, these days LCD manufacturers are able to make LCD TVs 7mm thin, have fixed the motion blur issue of early designs and thanks to localised LED backlighting, have made semi-comparable contrast ratios.
And of course there's the price – for a 15-inch OLED TV you'll be paying well over £1,000 (if you're lucky) so push that up to a 31-inch model and... well, best cancel that holiday. And the one after that. And a few more.
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Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.