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HTC struggles to shift smartphones in October

HTC struggles to shift smartphones in October
Can HTC's new handsets save the day?
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Taiwanese manufacturer HTC could be in a spot of bother after its October financial results revealed a massive drop in revenue.

HTC's unaudited report for October 2012 confirmed revenue for the month was NT$17.2bn (around £368m/$588m/AU$564), down a huge 60% on the same period last year, when revenue hit NT$44.1bn (around £938m/$1.5bn/AU$1.4bn).

There's no detail from the firm on why it has suffered such a blow, but we suspect consumers may have been holding out for HTC's Windows Phone 8 offerings and One X upgrade.

New handsets need to perform

As we roll into November HTC has three new products on the global market, the Android Jelly Bean-toting HTC One X+ and its WP 8 devices, the HTC 8X and HTC 8S.

Fingers will be tightly crossed over in Taiwan, as HTC hopes that its new smartphones manage to make a big enough splash in the busy Christmas period and get the company back on track by the end of the year.

HTC has struggled to keep up with the likes of the Samsung Galaxy S3 and iPhone 5 over the past year, with profit margins tightening and sales falling – fans will be hoping it can turn things around in 2013.

We've contacted HTC for a comment on this news, and we'll update the article if we hear back.

John McCann
John McCann

John joined TechRadar over a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs from some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.