Panasonic will no longer sell its TVs in Australia

Panasonic TH-65GZ2000
(Image credit: Panasonic)

Despite numerous decades of bringing its high-quality televisions to Australia, Japanese electronics giant Panasonic has made the surprise announcement that it's officially withdrawing its TV products from sale in the country.

In a media statement issued yesterday afternoon, Panasonic Australia's managing director Paul Reid cited "current local market conditions" and a desire to "focus on other established and emerging areas of the business" as the key factors behind the decision.

While the 100-year old manufacturer will no longer be offering its televisions to Australian consumers, remaining units from its current TV range will continue to be sold through local retailers "while stocks last."

Panasonic's statement promises that the "decision will not affect any other products in our Home AV range or any other categories, which remain available in Australia in 2020 and beyond."

The future of Panasonic in Australia

In the future, the company's local arm says it will focus on other categories in its stable of consumer electronics products, including its Lumix imaging products, Blu-ray players, air conditioners, personal care and kitchen appliances.

Audio will also continue to play an important role in Panasonic's Australian plans going forward – particularly products from the company's recently relaunched premium audio brand, Technics.

In the meantime, those keen to pick up a Panasonic television set while they're still available in Australia can check out the best Panasonic TV deals currently available via our sister site Getprice.

Stephen Lambrechts
Senior Journalist, Phones and Entertainment

Stephen primarily covers phones and entertainment for TechRadar's Australian team, and has written professionally across the categories of tech, film, television and gaming in both print and online for over a decade. He's obsessed with smartphones, televisions, consoles and gaming PCs, and has a deep-seated desire to consume all forms of media at the highest quality possible. 

He's also likely to talk a person’s ear off at the mere mention of Android, cats, retro sneaker releases, travelling and physical media, such as vinyl and boutique Blu-ray releases. Right now, he's most excited about QD-OLED technology, The Batman and Hellblade 2: Senua's Saga.