Amazon 4th of July sales 2023: today's best early deals

Collage of some of the best Amazon 4th of July deals
(Image credit: Future)

We're just around the corner now from the official date for Independence Day but the Amazon 4th of July sales have already started - in relatively low-key fashion. While not traditionally known for holding an event over this date (especially since it comes just before Amazon Prime Day), the retailer has bucked the trend this year with its own small scale Amazon 4th of July sale.

We've rounded up today's best deals in the Amazon 4th of July sales just down below and we'll be adding to the list as we head into next week. Note that some of these early sales require an Amazon Prime membership to be bought - although that's easily obtainable thanks to the Prime 30-day free trial. You can expect plenty more deals to be added to this list - including potentially non-Prime listings - as we head on through to next week.

As always, Amazon will be price matching other retailers and up there with the best stores to visit over 4th of July. If you're interested in our predictions for other sites like Best Buy, Walmart, or just want a general overview, head on over to our main 4th of July sales page.

Amazon 4th of July sales

Amazon Fire HD 10 tablet:  $189.99now$89.99 at Amazon

Amazon Fire HD 10 tablet: was $189.99 now $89.99 at Amazon
This early Prime Day deal is the lowest price yet for the Amazon Fire HD 10, the brand's latest 11-inch slate. Perfect for watching content or using any number of Amazon's own-brand applications, the Fire HD 10 features a big, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for relatively decent performance (for the money). The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.

Amazon Fire HD 10 Plus tablet with wireless charging dock: $229now $116.99 at Amazon

Amazon Fire HD 10 Plus tablet with wireless charging dock: was $229 now $116.99 at Amazon
Here's another great early Prime Day deal, this time on the more premium Fire HD 10 Plus tablet with an included wireless dock. The Fire HD 10 Plus takes everything you love about the Fire HD 10 – including a 10.1" 1080p Full HD display and 4GB RAM – and adds the convenience of wireless charging, which makes it worth the upgrade in combination with the free dock. Today's price on this bundle actually undercuts the standalone tablet right now and the previous record by a whole $40.

Hisense U6 Series ULED 4K UHD Smart Fire TV:$599now $399 at Amazon

Hisense U6 Series ULED 4K UHD Smart Fire TV: was $599 now $399 at Amazon
Dropping to its lowest price yet in the Amazon 4th of July sales, this Hisense U6 Series TV is a great choice if you're looking for a solid display on a budget. Not only does it support Fire TV right out the box but Hisense's ULED technology offers vivid colors and deep blacks for the price. Our Hisense U6G ULED TV review gave this one four stars out of five, praising it's no-nonsense feature set, excellent picture, and great value.

MSI Pulse GL66 15.6-inch gaming laptop: $1,599now $1,099 at Amazon

MSI Pulse GL66 15.6-inch gaming laptop: was $1,599 now $1,099 at Amazon
The best gaming laptop deal in the Amazon 4th of July sale is this MSI Pulse GL66 which features an impressive combination of an RTX 3070 graphics card, 16GB of RAM, a 512GB SSD, and an Intel Core i7-12700H processor. Put together, these are outstanding specs for the money - even if they are a little older now. While a little expensive for those on a budget, we'd still recommend this one for those gamers with a bit of cash to spend on a speedy gaming laptop.

Waterpik Cordless water flosser:$69now $49.99 at Amazon

Waterpik Cordless water flosser: was $69 now $49.99 at Amazon
The Waterpik has been so popular these past few years over big sales events like Amazon Prime Day and Black Friday that it's no surprise it's back again this time round. Today's price is the second-best at the retailer and overall a great deal on this handy bathroom appliance. This rechargeable flosser helps you maintain healthy teeth and gums thanks to the easy to use setting and, removable reservoir, and customizable tips.

MSI Gaming GeForce RTX 3060 Ti graphics card:$489now $337.49 at Amazon

MSI Gaming GeForce RTX 3060 Ti graphics card: was $489 now $337.49 at Amazon
Graphics card prices have gradually been falling over the past year or so but this is the cheapest price yet for this MSI RTX 3060 Ti at Amazon. Even though it's a little older now, the RTX 3060 Ti is a brilliant 1080p graphics card that punches well above it's weight. At this price, it's a great option for building your own cheap gaming PC.

Dyson V8 cordless vacuum:  $469.99now $349 at Amazon

Dyson V8 cordless vacuum: was $469.99 now $349 at Amazon
Looking for a new vacuum? Here's a great choice if you're thinking about going cordless. Perfect for pet owners, the Dyson V8 features a de-tangling motor bar and works across hardwood floors and carpets, and can transform into a handheld vac for quick and convenient clean-ups. This particular model was $20 cheaper on very brief occasion last month, but this is the next-best price we've seen all year.

Dyson Hot+Cool AM09 heater and fan:  $469now $329.99 at Amazon

Dyson Hot+Cool AM09 heater and fan: was $469 now $329.99 at Amazon
It's pricey, but this discount on the Dyson Hot+Cool heater fan combo is a genuine real deal. We haven't seen a price cut on this model for well over a year now so it's the perfect time to pick up this premium 2-in-1 cooler/heater combo. With this superb gadget you'll not only be able to stay cool in the summer thanks to the powerful jet fan but the in-built ceramic plates will heat you up in no time when the time comes.

Amazon Fire TV 32-inch 2-Series HD smart TV (2023): $199.99 $129.99 at Amazon

Amazon Fire TV 32-inch 2-Series HD smart TV (2023): was $199.99 now $129.99 at Amazon
Amazon's early Prime Day deals also include Fire TVs, like this 32-inch display on sale for just $129.99. While the Amazon 2-Series TV lacks 4K resolution, you're getting smart capabilities with the Fire TV experience and Amazon Alexa on board for hands-free control.

Insignia 43-inch F30 Series HD 4K Smart Fire TV (2021): $299.99 now $169.99 at Amazon

Insignia 43-inch F30 Series HD 4K Smart Fire TV (2021): was $299.99 now $169.99 at Amazon
This specific Insignia model is an Amazon best-seller, and today's early Prime Day deal brings the 43-inch size down to a record-low price of $169.99. For that price, you're getting 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Amazon Fire TV 50-inch 4-Series HD smart TV (2021): $199.99 $129.99 at Amazon

Amazon Fire TV 50-inch 4-Series HD smart TV (2021): was $199.99 now $129.99 at Amazon
The Amazon 4-Series TV features the Fire OS for easy streaming, 4K Ultra HD resolution, DTS Studio Sound, and voice control with Amazon Alexa, plus three HDMI inputs to connect cable or satellite and video game consoles. Today's discount brings the 50-inch model down to $309.99.

Toshiba 65-inch C350 Series 4K UHD Smart Fire TV (2023): $529.99 $329.99 at Amazon

Toshiba 65-inch C350 Series 4K UHD Smart Fire TV (2023): was $529.99 now $329.99 at Amazon
Amazon's early Prime Day deals include this 65-inch 4K smart TV from Toshiba on sale for just $329.99 - the lowest price we've ever seen. The 2023 display packs Dolby Vision HDR and HDR10+, hands-free control with Amazon Alexa, and a bezel-less design, giving you a more viewable screen area.

Amazon Fire TV Omni Series 75-inch 4K TV (2021): $1,049.99 $719.99 at Amazon

Amazon Fire TV Omni Series 75-inch 4K TV (2021): was $1,049.99 now $719.99 at Amazon
If you're looking for a big-screen budget display in today's early Prime Day deals, you can get this 75-inch Amazon Fire TV on sale for a fantastic price of $719.99. Amazon's highly-rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, instead of using your remote, you can control the volume and launch channels completely hands-free.

Amazon 4th of July sales: FAQ

Does Amazon have a 4th of July sale?

Amazon usually takes a relatively low-key approach to the 4th of July sales since the yearly Amazon Prime Day tends to follow shortly after - sometimes as soon as a week after in fact. Because of this, the retailer hasn't tended to 'officially' hold a 4th of July sale over the past few years.

Despite this, however, you'll still find tons of excellent deals at Amazon over the holiday on everything from cheap TVs to small appliances. Either by price matching or offering enticing early bird deals as an enticer for the upcoming Prime Day sale, Amazon's promotions are likely to be extremely competitive over 4th of July. 

Amazon 4th of July sales: what to expect

Amazon's 4th of July deals should offer plenty of options for tech bargain hunters judging by our coverage of last year's event. A few highlights include some fantastic cheap TV deals on Amazon Fire TVs (with record-low prices at the time), discounts on in-demand Instant Pots and Kitchen Aid stand mixers, and bargain Chromebooks. 

Amazon was also home to some of the best Apple 4th of July deals last year, including $200 off a 16-inch MacBook Pro M1 and an Apple Watch 7 (latest model at the time) for $70 off. As expected, you could also find great discounts on Amazon's own vast range of smart tech – notably its eero line of mesh routers, Blink home security cameras, and refurbished Amazon Echo devices.

Just below you can see a full round-up of our favorite deals from last year.

Last year's 20 best Amazon 4th of July deals


1. LG C1 OLED 48-inch TV: $1,499 $796.99 at Amazon
Save $703 - 
Get 47% off compared to the launch price of this stunning OLED TV – and it's over $200 less than the recent $999 price we've seen this going for. It's the best-value TV you can buy today, in our opinion – there's no question. It offers an amazing picture, plus an array of the very latest smart TV features.
55-inch: $1,499 $1,096
65-inch: $2,499 $1,596
$3,799 $2,596
85-inch: $5,999 $3,996


2. Apple Watch SE (40mm, GPS): $269 $229 at Amazon
Save $40 - 
Today's best Apple Watch deal is the 40mm Apple Watch SE on sale for $229 at Amazon. That's a decent $40 discount and the lowest price we've seen for the budget smartwatch. But remember that Prime Day is next week – there's a chance this price can dip even lower so if you don't need this watch ASAP, wait and see what happens.


3. Amazon Fire TV 55-inch Omni Series 4K UHD Smart TV: $559.99 $299.99 at Amazon
Save $260 - 
Right now, Prime members can save a full $260 on this 55-inch Amazon Fire TV, grabbing the Omni Series for just $299.99. That's the lowest price we've ever seen by $70, with previous offers only ever dropping to $369.99. Built-in microphones will allow you to call up Alexa from anywhere in the room, no remote required. (A remote is still included, however.) This one's an early Prime Day deal so there's no problem if you want to jump in before the big day. 


4. Apple iPad Air M1 2022 (Wi-Fi, 64GB): $599 $569.99 at Amazon
Save $30 - 
The latest Apple tablet in the range, the iPad Air 2022 straddles the middle ground between the more basic 10.2 iPad and the super-premium iPad Pro range. With a super speedy Apple M1 chip under the hood and a gorgeous 10.9-inch Liquid Retina display, it's up there with the best tablets money can buy right now without completely breaking the bank. Today's price at Amazon on the Blue and Purple colors is just $10 more than the cheapest we've ever seen.


5. Keurig K-Mini coffee maker: $99.99 $79 at Amazon
Save $21 - 
The Keurig K-Mini is the perfect coffee machine if space is an issue in your kitchen or home office. At less than 5-inches wide, it'll fit into even the snuggest of rooms while still serving up delicious coffee via the easy-to-use pods and interface. Simply fill it up with water and brew a cup size from anywhere between 6 to 12oz. This price is valid for the Oasis colorway only. 


6. Blink Outdoor 2 camera kit with Blink Mini: $214.95 $99.99 at Amazon
Save $115
 – A solid home security setup to get you started. This bundle contains two outdoor cameras and an indoor Blink Mini to give you whole-home coverage for a record low price. Want to expand your home security network? All Blink doorbells and cameras are 50% off during Amazon's July 4th sale. Note that these are all Prime-exclusive offers, available to Prime members only.


7. Amazon eero Pro 6 Mesh Router: $229 $148 at Amazon
Save $81 -
Prime members can pick up this Amazon-brand mesh Wi-Fi 6 router at the lowest price we've ever seen. It has a built-in Zigbee smart home hub so you can connect and control your Alexa smart devices with ease. Other eero routers and extenders are on sale for up to 40% off during Amazon's July 4th Sale. This one's an early Prime Day deal so it's eligible for Prime members only.


8. Mr. Coffee Iced Coffee Maker: $39.99 $24.99 at Amazon
Save $15 - 
 Here's one of the lowest prices we've seen for this iced coffee maker. With this Mr. Coffee machine, you'll be able to enjoy iced coffee all year round. It brews in under 4 minutes and includes a tumbler so you can take your drink on the go. 


9. Toshiba 75-inch M550-Series 4K Fire TV: $1,399.99 $699.99 at Amazon
Save $700
 - Overlapping with Amazon's July 4th sales are impressive early Prime Day deals such as this massive $700 off discount on this Toshiba 4K Fire TV. For the money you get a sharp 75-inch 4K LED display with HDR that offers excellent picture quality, a smooth 120Hz refresh rate that's ideal for gaming, hands-free voice controls and all major streaming apps. It's an unbeatable price for a premium TV of its size – and the lowest we've seen for this particular model.


10. Insignia 32-inch HD Smart Fire TV: $179.99 $99.99 at Amazon
Save $80
 - At only $99.99, this is a new record low for a basic budget display that would work well in a smaller room (think a kid's room or an office). Sure, it's not going to give you the finest picture quality as it's just a 720p HD TV, but it comes with all the major streaming apps, so it's a cheap and serviceable option. Price is available for Prime members only.


11. Apple Watch 7 (41mm, GPS): $399 $329 at Amazon
Save $70 - 
Here's $70 discount on the best-selling Apple Watch 7. It's now on sale for $329 – the lowest price we've seen for the 41mm smartwatch thus far. (Keep an eye on Prime Day offers next week.) The Apple Watch 7 features a larger display and faster charging compared to other models, while and tracking heart rate, sleep, stress and blood oxygen.


12. 4 Months of Amazon Music Unlimited: $35.96 free at Amazon
New Amazon Music Unlimited subscribers can avail of four months absolutely free, which saves $8.99 a month. Also notable is that we typically see this as a 3-month promotion, so this time you'll be able to enjoy an extra free month of all the ad-free music and podcasts you want. 


13. Amazon Echo Show 5 (2nd Gen, Certified Refurbished): $74.99 $44.99 at Amazon
Save $30 - 
You can snag a refurbished Amazon Echo Show 5 smart display for just $44.99. Use it to stream music, make and receive video calls, and display your favorite photos. This impressive $30 discount drops the popular latest version of the smart display down to its cheapest ever price if you're happy to buy second-hand. These items have been checked, tested and renewed to function as if they were fresh out the box.


14. MacBook Pro M1 16-inch: $2,499 $2,299 at Amazon
Save $200 - 
If you want plenty of screen space, this super-sized M1 MacBook Pro is the one to beat. A 10-core M1 Pro CPU makes this one of the most powerful Apple laptops on the market right now, too. Save $200 on this impressive model — or snatch up the 14-inch MacBook Pro M1 for $1,999 (was $1,799).


15. Ultimate Ears Wonderboom 2: $99.99 $79.99 at Amazon
Save $20 -
It's already a few years old, but the UE Wonderboom 2 is a fantastic Bluetooth speaker. It packs amazing sound into its small form factor and has a 30% longer battery life than its predecessor. It's also IP67-rated so you can bring it to the beach, pool, or campsite without much worry. Grab it on sale at Amazon for $20 off.


16. Samsung Chromebook 4: $229.99 $128 at Amazon
Save $102
 – We've often considered the Samsung Chromebook line as an expensive option considering it's often a lot more than similar performing devices. But now it's dropped in price again, for over $100 in savings. Sure, it's a basic machine but one that's well-suited for school work and light use. Why should you get it over the cheapest option? It's the impressive 12.5-hour battery life that's great if you're always on the go.


17. KitchenAid KITCH Stand Mixer: $329.99 $269 at Amazon
Save $61 -
Most stores are charging $300 for this KitchenAid mixer, but Amazon is undercutting those prices by another $30 in its July 4th sale. This model includes a 4.5qt bowl, a tilt-head design, and accommodation for up to 15 various attachments. For novice bakers, this is a rather sweet bargain. 


18. Instant Pot Duo 7-in-1 electric pressure cooker: $99.99 $74.95 at Amazon
This 5.7-liter pressure cooker can cook a huge variety of meals and is dishwasher-safe, making clean-up an equally speedy process. It comes with 13 customizable programs, including a yogurt-making setting. Serving a larger family? Get the 11-in-1 model on sale for $149.95 (was $199.95).


19. eufy by Anker RoboVac X8: $599.99 $379.99 at Amazon
Save $220 -
Eufy's top-of-the-line robot vac is at an Amazon all-time price low, just ahead of Prime Day. It's loaded with intelligent features such as laser mapping and route planning, and also has four suction levels so it can clean carpet or hard floors accordingly. 


20. Amazon Fire TV 43-inch 4-Series Smart TV: $369.99 $199.99 at Amazon
Save $170
 – This fairly standard and budget-friendly 43-inch Amazon Fire TV is on sale as an early Prime Day deal / July 4th special. It may be cheap, but it does support 4K resolution and HDR 10 for improved picture quality, better lighting and more vivid colors. It's a fine inexpensive option if you just need a basic TV for streaming shows and films from your favorite apps.

Alex Whitelock
Deals Editor

Alex is deals editor at TechRadar. With over three years of experience on-site and eight years working in e-commerce, Alex has made it his personal mission to share all his favorite tips, bargains, and deals with our readers here at TechRadar. At work, he specializes in computing, phones, and covering huge sales events like Black Friday and Amazon Prime Day. Outside of work, you'll find him indulging his keen love of photography and PC gaming, or down at the local climbing gym hanging off boulders far too difficult for his abilities. His editorial bylines also include contributions to T3 and GamesRadar.

With contributions from