As always, Black Friday Fujifilm camera deals suck, but here's the best there is

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You ain't getting a Fujifilm on the cheap, so what exactly is on sale?

Fujifilm X-T5 on a purple background with price cut text overlay
(Image credit: Fujifilm)

Fujifilm's camera department is enjoying a fine moment in its history, with demand for trending cameras like the X100VI exceeding supply. It should come as no surprise, then, that price cuts for its retro cameras are slim pickings. But fear not, for if you've got your heart set on a Fujifilm, I've put together the few deals that are out there below.

One of those models is the X-T5. It's the camera that the X100VI actually inherited a lot of its tech from, including 40MP photos and Fujifilm's Film Simulations, and it's $1,599 at Adorama (was $1,699) in the US, while there's a healthier discount in the UK, where the X-T5 is £1,399 at Wex (was £1,699). A bonus with the X-T5 is that you can swap out lenses for different scenarios, whereas the X100VI has a fixed lens.

If you're not fully set on a Fujifilm camera and hoping instead for better buys, I've put together the very best Black Friday camera deals 2024, which includes incredible record low prices for Sony, Canon, Nikon, and more. If you simply want to shop around the very best deals in the sales, head over to our Black Friday deals page, which features a live hub with the latest deals as they break.

Today's best Fujifilm deals (US)

Fujifilm X-T5
Fujifilm X-T5: was $1,699 now $1,599 at Adorama

The X-T5 debuted Fujifilm's APS-C 40MP X-Trans CMOS sensor, and also shoots super sharp 6K video. It also packs the retro charm, with exposure dials on its top plate and faux leather finish. It's an excellent all-rounder for photographers and remains one of Fujifilm's best-ever cameras two years after its release.

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Today's best Fujilm deals in the UK

Fujifilm X-T5
Fujifilm X-T5: was £1,699 now £1,399 at Wex Photo Video

The X-T5 debuted Fujifilm's APS-C 40MP X-Trans CMOS sensor, and also shoots super sharp 6K video. It also packs the retro charm, with exposure dials on its top plate and faux leather finish. It's an excellent all-rounder for photographers and remains one of Fujifilm's best-ever cameras two years after its release.

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Fujifilm X-T50
Fujifilm X-T50: was £1,299 now £1,139 at Wex Photo Video

Launched about six months ago, the X-T50 sits below the X-T5 as a model for beginners, but it packs many of the pricier model's features including that 40MP sensor, plus it has a dedicated Film Simulation dial so you can quickly swap out your color profiles for different looks, including your own custom 'recipes'. With those better features the X-T50 came in at a higher price point than the X-T30 II, which remains on sale, but now it has come down a little in price with this deal at WEX.

You can get the X-T50 with 15-45mm lens for £1,249 from Argos (was £1,399).

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More of today's Black Friday sales in the US

More of today's Black Friday sales in the UK

Timothy Coleman
Timothy Coleman
Cameras Editor

Tim joined the TechRadar team as Cameras Editor in 2023 and has enjoyed more than 15 years as a tech journalist specializing in camera gear. He's previously worked at Amateur Photographer, for a photo accessory manufacturer and as a freelance photographer and video producer, with clients including Studio 44 and Canon. He also started a media team in Nairobi, Kenya, where he lived for a few years volunteering for a faith-based organisation. Tim is married, father of three children, and loves being active, primarily running since hanging up his football boots.

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