We rate the GoPro Hero 13 Black as 'the best action camera for most people' — and right now it has a superb deal at Adorama

Just a PSA, folks: the excellent GoPro Hero 13 Black currently sits at a tempting price of $319 (was $429) at Adorama right now, but there are only a few days left to get your hands on this deal at the retailer.

The GoPro Hero 13 Black has only been cheaper than this one time, and that was all the way back in December 2024 – just a few months after this model was released. Today's price, while not quite as good (it reached $299 before), is the same as the one on Black Friday just passed, so it's a fantastic deal in its own right.

The GoPro Hero 13 Black is an exceptional action cam if you're serious about getting good footage. We tested this model extensively during our GoPro Hero Black 13 review and we were suitably impressed by its 5.3K video and battery life. So impressed, in fact, that we awarded it four and a half stars out of five and placed it right at the top of our best action cameras buyer's guide.

GoPro Hero 13 Black deal at Adorama

free SD card and case

GoPro Hero 13 Black: was $429 now $319 at Adorama

If you're looking for one of the best action cameras you can buy, then look no further than the GoPro Hero 13 Black. With this healthy $100 saving, you're picking up our favorite model for the same price as Black Friday last year. The camera is easy to use, boasts 5.3K video for extra detail and cropping capabilities, and it's also rugged and completely waterproof. We particularly recommend Adorama's deal because the retailer is throwing in a free SD card and EVA Case – both very handy accessories indeed.

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• See more: check out all of today's deals at Adorama

GoPro is a great choice, even with strong rivals

The Hero 13 Black is definitely a relatively iterative upgrade from the 12, sharing the same sensor (5.3K video and 27MP photos) as the previous few generations. It's also sitting in an increasingly competitive field, with compelling options from rival brands like DJI, Osmo, and Insta360 coming to the fore in recent years.

The Hero 13 Black impressed us, however, with the excellent range of accessories that are available. It's a key advantage because no other brand (yet) boasts such a range of useful additions. This includes things like Ultra-Wide, Macro, and Anamorphic lens mods, as well as plenty of ND filters. The Hero 13 also incorporates a magnetic mount with a useful auto-detect feature to make everything super-easy to use.