Compact cameras such as the WX220 are designed to appeal to those who still want to carry a dedicated camera device, or aren't quite satisfied with what their smartphone can do.
The WX220 is a simple compact camera, but it offers quite a lot for its diminutive package. Probably the most appealing to those who already have a decent smartphone is the 10x optical zoom lens, which most smartphones just don't offer.
Along with that zoom length, there's an 18.2 million-pixel Exmor R CMOS sensor. Exmor R is Sony's term for back-illuminated, which should make the camera a decent performer in low light.
In 35mm terms, the camera's 10x optical zoom lens offers an equivalent of 25 to 250mm, making it versatile for the majority of situations. It's also very small, certainly being one of the smallest 10x optical zoom cameras currently on the market. If the 10x zoom isn't quite enough for you, then there's also the option to use digital zoom here too.
Other specifications keep it relatively simple here. There's a 2.7 inch, 460,000 dot LCD screen, which isn't touch sensitive. This isn't a camera aimed at those who want to take control of every setting, and as such most of the modes available on the WX220 are automatic. There is a Program Auto mode, which gives you the opportunity to change settings such as white balance, but not more advanced parameters such as aperture or shutter speed.
Those who are used to Instagram and other image editing apps will be pleased to know that there's a range of digital filters available on the WX220, along with Sony's Sweep Panorama mode, the technology that the company pioneered.
Full HD video recording is available, as is built-in Wi-Fi and NFC – features that are fast becoming standard across the industry. Unlike some of the other Sony cameras in the range, you can't download PlayMemories apps for the WX220 though.